Composition Engine
The key features of our Composition Engine
Built for the enterprise retailer to deliver pixel perfect personalization everywhere
Visual Editor
Intuitively create pixel perfect designs that combines customer data, animation, and effects to deliver exceptional customer experiences.
Zembula connects your data for free. We combine and transform the data to make it easy to use for decisioning and also to power the creative within your use cases.
Use your own custom brand fonts and effects to deliver pixel perfect design, and avoid the severe limitations of email HTML.
Vector graphic editing means it’s compatible with Figma and Adobe Illustrator. It also means graphics are dynamically output in PNG, WebP, GIF, JPEG, or SVG.
Create and animate custom progress bars and other elements to create the perfect customer experience.
Decision Engine
A single piece of personalized content doesn’t handle every scenario. Zembula’s decision engine is at the core of our Composition Engine and picks from hundreds of use cases to always deliver the perfect personalized content in every moment of open. Handling the long-tail of personalization scenarios is critical to maximizing performance.
There are two levels of personalization. The first is picking the banner from a pool of hundreds of possibilities, and the second is personalizing the chosen banner with a customer’s data.
Enterprise Security
Zembula’s security posture is very important. We go through an annual SOC 2 Type 2 audit and adhere to GDPR, CCPA, among other security regulations and compliances.
Zembula uses Vanta to continuously monitor our security posture to ensure a high level of visibility into any attack surfaced, along with having the controls and processes in place to protect our customers’ data.
Data Management
Zembula is designed to minimize the effort required by your IT team. We integrate with your existing data feeds and handle all transformation, combination and normalization of data on our side to make it as easy as possible to use with any of your content ideas.
Your IT team doesn’t have time to create new custom data feeds or the budget to pay for integrations. Zembula uses your existing data feeds and provides all data integrations for free.
QA Suite
We provide the most comprehensive QA suite specially built for our Composition Engine that allows you to QA thousands of scenarios to be confident in the result.
Create data scenarios to test all the different outcomes. Pick which use case to show and see how different data combines and displays under every unique set of conditions.
When you’re using Zembula Dimensions™ to personalize your daily email and have hundreds of banners that personalize to the individual, you need an efficient way to QA. Zembula’s patented QA suite is that solution.
Behavioral Tracking
Use the lightest weight behavioral tracking solution in the market. With both a website tracking snippet and mobile SDK, you can be sure not to miss any events, while keeping your website and app lightning fast.
Use the behavior of your customers to both personalize the content you deliver and pick what content they should see.
Longitudinal Audience Testing
Use the gold standard of testing. Longitudinal audience testing has historically been hard to manage, but Zembula makes it easy. We assign audiences as the email is opened to reduce the noise from other digital channels. Assigning the audiences to a group when they open also handles new subscribers without the need for any manual updates to manage the test.
Assigning audiences in a longitudinal test when the email is opened makes testing much easier and you achieve 95% statistical significance faster.
Block Scheduling & Management
Update your content without having to change the HTML in your email. We make it easy to create and test an updated version of the content, then set it to go live at any point in the future.
One of the hardest events for any enterprise retailer’s email marketing team is the holiday season, especially with updating email since promotions change rapidly. Zembula makes it easy to schedule new content in advance or hot swap content before or after the email send.
Creative Level Insights
Gain actionable insights that inform your marketing and design team how to evolve your content strategy, to deliver the best possible customer experience.
Learn and iterate with your design team on what customer data combinations, content formats, and how each location of your email performs. Take the next step in learning and delivering exceptional content.
Zembula Dimensions™
The ultimate daily email personalization
Add fully automated personalization to the top and bottom of your daily email and drive incremental revenue growth with a better customer experience.
Resources and insights
FAQs
Looking for help?
Here are our most frequently asked questions!
You can use Zembula-generated content anywhere. This includes email, SMS, push, mobile, or website.
Enterprise retailers partner with Zembula because we deliver by far the best ROAS of any provider by leveraging our proprietary technology behind Zembula Dimensions™. We are the most efficient dollar they can spend on marketing.
A Composition Engine combines 3 things:
- A design tool to build pixel perfect banners for a specific use case, personalized with customer data when viewed.
- A large pool of content that covers hundreds of potential use cases.
- The ability to pick from the pool of use cases, personalize the selected use case with customer data, and deliver it in real-time.
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