What Are the Advantages of Building a Personalized Customer Experience?
What can a personalized customer experience do for your brand? A lot, including building a better relationship, and generating more revenue.
Personalization is as timeless as a thank you note.
It will always be appreciated.
It will never go out of style.
And for retailers in today’s crowded fight for consumer attention, it is positively critical.
Why?
Because personalization is what makes you stand out.
It’s not price. That’s a dangerous arena to try to compete in. All it takes is someone with deeper pockets than you to outlast your ability to operate at a loss.
It’s not selection. Nowadays, everyone has access to pretty much all of the same stuff.
It’s personalized service that wins. All day. Every day.
Today’s consumers live in a world full of noise and crowded inboxes. They are overwhelmed with marketing. So much so that most of them have tuned it out. To stand out, you must show your customers that you value them as individuals. Treat them like people, not numbers. Show them the things that are interesting specifically to them.
Let’s look at just a handful of advantages that personalized outreach — email or SMS — can bring to your business.
Increased Revenue
The point of being in business is to generate a profit. And you send emails or texts to your customers to drive sales that lead to increased profitability.
Did you realize personalized emails produce six times more transactions than their non-personalized counterparts? How’s that for a revenue generator?
Inform Your Customers
Today’s consumers can’t stand the same-ol, same-ol useless information. But what they do respond to is information that actually benefits them.
Things like tracking information, ratings and reviews specific to products or services they are considering, promotions on items they want, and abandoned cart reminders.
Giving your customers information that benefits them builds trust. And when a customer trusts you, they are far more likely to buy from you.
Develop Deep-Seated Customer Relationships
The most meaningful relationships are those built on common understanding and mutual trust. You can’t fake those things.
An effective customer relations strategy is no different. Brand loyalty is the direct result of companies successfully building customer relationships.
If you can make each of your customers feel like they are the most important person to you, you can kill it! You do that by giving them content that’s interesting and important to them rather than by sending them the same information you’re sending everyone else.
You need to show your customer that you understand their wants and needs. Offer them special discounts exclusive to them. Wish them a happy birthday or anniversary. Invite them to events. It’s all much easier than you might think.
Build Rather Than Shrink Your List
Nothing drives a consumer to unsubscribe from an email or SMS list quicker than information that’s useless to them.
When customers get messages that don’t address their individual needs, they delete them.
And when they start getting too many of the same useless messages from the same company, they unsubscribe.
Next thing you know, they are no longer customers.
You can flip that script by creating hyper-personalized messages that engage effectively. Not only will your customers stay on your list, but they will also actually look forward to hearing from you.
Personalization Can Grow Your Business
Consumers make decisions based on emotions. So the more of a connection you can make with your customers, the more likely you are to influence a sale. That’s why personalized content is the key to fostering customer loyalty.
Zembula’s Smart Banners™ give you a set-it-and-forget-it option. With Zembula, you attach your data sources and a snippet of code to your email template.
After that, Zembula’s Campaign Decision Engine uses an AI tool to determine the best Smart Banner™ for that specific customer — and all within a fraction of a second. Smart Banners™ let you hyper-personalize your content using your own data.
That’s the way to better engage your customers. And that’s how you take advantage of all that personalization can deliver.
Learn more about how Zembula can help you up your personalization game.
Grow your business and total sales
