Top Ways to Use Smart Blocks™
Do you want to improve your email personalization strategy and get more engagement? Personalized Smart Blocks™ are the answer. Learn how to use them.
We believe very email should be personalized — from top to bottom with Smart Banners™ and Smart Blocks™. And not only that, but it should be easy to personalize at scale.
That’s where Zembula stands out. Our platform pulls in customer shopping, browsing, and behavioral data, creating a personalized, engaging email that drives action and increases revenue.
And the best part? It’s all automated for you. All you need to do is plug in your data, set your display perimeters, and we take care of the heavy lifting. That’s why our amazing customers have seen a 10-17% lift in revenue in personalized emails displaying Smart Banners™.
But what about those non-revenue-generating messages or the next-best actions? That’s where Smart Blocks™ come in. Here’s how to best use Smart Blocks™ to improve loyalty, streamline your customer journey, and drive more engagement.
Smart Blocks™ let you tailor every email individually
The idea of sending out an email that reads like it’s just for one person has felt like a pipe dream for a long time. Sure, there’s segmenting, but can you ever break down a list enough that every reader gets their own message?
It’s been hard to do, especially at scale, without a lot of manual time and effort, until now. With the Zembula platform, it’s all done for you. The combo of Smart Blocks™ and Smart Banners™ means you don’t have to spend time tweaking code, starting and stopping campaigns, and manually individualizing messages.
That’s where our system stands out. Every email you send is explicitly tailored to the recipient using the zero-party data they’ve already shared. Want to see a few examples of Smart Blocks™ in action? We thought so!
Pick from a diverse pool of experiences
Your shoppers have many interests and needs, so why limit what you can send them? Our AI-powered Campaign Decision Engine automatically runs through your customer data, display parameters, and picks the best-performing Smart Blocks™ for that customer.
So by the time they open their email, they’re greeted with at least one, and often multiple personalized Smart Blocks™, including:
- Loyalty points and loyalty signups
- SMS sign up
- Product recommendations
- Shipping reminders
- Refill and replenish reminders
- Download your app
- Event information based on geolocation
- And more
These are all perfect examples of dynamic next-best action content blocks. Save your most critical revenue-generating calls to action for Smart Banners™ and add a mix of personalization to every email with Smart Blocks™.
One of our favorite Smart Blocks™ is for product recommendations. It’s a perfect way to pull customer data based on browsing and purchase history to deliver a tailored experience to each reader. Plus, it’s another place to potentially generate more revenue in your email.
Combine a product recommendation Smart Block™ with user-generated ratings and reviews. We all know that consumers are more willing to buy when they see reviews from their peers. So showcase the positive ratings and reviews from products you know each customer will love based on their history.
Smart Blocks™ are customizable. We love taking a name-everywhere approach with them. Instead of using a reader’s name once in the email, put it everywhere. Name personalization draws the reader’s eye to each Smart Block™, adding more value.
And don’t ignore the ability to get hyper-personalized with geolocation. There are few better ways to personalize an email than sending information about what’s happening in a shopper’s local area. Use it to send people to in-store experiences, promote sales, or send targeted promotions around weather and seasons.
There are so many possibilities for better email personalization
So don’t get left behind.
Today, personalization matters more than ever. And if you aren’t going all in on personalized messaging, you’re missing out on conversions and revenue.
Let us help change that. Connect with us and learn how to start creating personalized emails that drive engagement and create happy customers for the long term.
Click here to request a demo.
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