Smart Banner™ Inspiration for 2023
Looking to do more with your emails in 2023? Check out some of our favorite Smart Banner™ inspirations to help you get started personalizing emails.
Are your emails stagnant? Noticing some critical numbers like clicks and conversions moving in the wrong direction? Feeling stuck with inspiration for what can move the needle and get your list to engage?
You’re in luck.
We’ve got plenty of ideas to help you get more out of your emails this year, starting with Smart Banners™.
Smart Banners™ can help turn every email you send from something generic to hyper-personalized messaging that speaks to each subscriber on your list.
And the best part?
There’s no messing around with code, starting and stopping campaigns, or adding time-consuming manual labor to your workflows. It’s all automated using our AI-powered Campaign Decision Engine.
Interested in getting some Smart Banner™ inspiration for yourself? Keep reading.
Embrace email personalization with Smart Banners™
What makes a Smart Banner™ so unique is it allows you to connect with your list through personalized messaging at scale. That was previously very hard to do without a lot of manual time and effort.
Now, you can do it with just a few clicks. Once inside the Zembula platform, pick your email templates, add a snippet of code, and hook up your data sources. Then, set your display parameters.
The Campaign Decisions Engine analyzes your data and sifts through your rules, choosing the best personalized display for each reader within milliseconds.
Now, you can automate your email marketing campaigns, giving you and your team more time for analysis, creativity, and connecting with consumers. What brand doesn’t want that?
Add these personalized Smart Banners™ to email your marketing
Ok, ready to see some examples of Smart Banners™ in action and see how they can maximize email personalization potential? Let’s take a look.
Do more with your abandoned cart Smart Banners™ by adding the option to use loyalty points to complete the transaction. Here, the customer can save money by using their loyalty points to pay, and you’ll see an increase in conversions.
Another way to help encourage conversion is to use Smart Banners™ to highlight multiple payment options. A lot of customers love knowing they can spread out payments, especially during the holidays. In this case, customers can check out as usual or use After Pay.
The top of every email is valuable real estate, especially on mobile devices. So, use Smart Banners™ to make the most of it — display user-generated ratings and reviews for products in the banner.
With personalized animation, Zembula’s proprietary technology can add moving and rotating product images to Smart Banners™, giving consumers an eye-catching look at items they’re interested in.
While the messaging is critical for any Smart Banner™, don’t forget to customize templates that match your brand’s look and feel. And, as the seasons change, update the templates to always be in theme across your brand’s channels.
If you don’t have any specific revenue-driving actions you want a particular subscriber to take, use Smart Banners™ to encourage them to sign up for SMS alerts, download an app, or join a loyalty membership program. Our client Bully Bunches used this approach to get more sign ups.
And, with Smart Banners™, You can even set display hierarchies. For example, set rules so that your highest revenue-generating actions (like cart abandonment) always display first and then move down the list to ensure the messages you want your subscribers to see are always there.
Test Smart Banners™ for yourself
If you want to learn how to start incorporating Smart Banners™ into your marketing strategy, we’d love to help.
Our fabulous clients, like Thrive Causemetics, have seen a 10-17% lift in revenue in emails displaying Smart Banners™. We’ve helped brands across industries, from lottery to beauty and travel brands, send more engaging personalized emails that drive conversions and revenue.
It’s easy to get started. Click here and request a demo.
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