Blog

Real-time email personalization harnesses your data. Having that information effectively allows you to dynamically change how you are presenting your brand to each individual customer based on recent shopping and browsing behaviors. Say a customer goes to your site, browses around a certain type of product, adds an item to their cart, and then abandons […]

Every brand wants to drive engagement, action, and, ultimately, revenue. But it’s getting more difficult as competition increases and consumers become savvier to their needs and interests. The old strategies don’t work nearly as well anymore, and generic, boring emails aren’t cutting it either. You need a way to reach your customers where they are […]

Ready or not, the holiday season is here. That means you must find ways to get your message out (without losing sleep and saving your sanity). For many brands, the holiday season is critical for business success — with more revenue generated in the last quarter than the rest of the year.  Now, add increased […]

Did you know that 60% of consumers say they’ve purchased a product or service because of a marketing email? That number should get you sitting up and paying attention, especially as we approach the biggest holiday season of the year.  So what can you do to help you see better conversion rates this holiday season? Focus on personalization. […]

Marketing is tough, especially in today’s ultra-competitive environment. More brands are vying for consumers’ time, dollars, and attention than ever before. And consumers are a lot more sophisticated. So they may be willing to give your brand a chance, but they’re also quick to move on if they aren’t getting what they need. So while […]

When you open your email, which brands catch your eye? Which messages from them are you more likely to open?  Chances are, you ignore most brand emails, even in your own inbox. But when you choose to open and click, it’s probably because of a couple of key factors: you trust that brand, and the […]

Today’s customers don’t want to be seen as just a number anymore. Instead, they care about the experience they have interacting with a brand. From emails to SMS to shopping and post-purchase, it all matters.  If you can’t deliver something personalized to their interests and needs and have a two-way conversation with them, they are […]

Email personalization is powerful. Customers who see personalized messages in their inbox are more likely to engage with the email.  So, it makes sense that you’re missing a huge opportunity to connect with your customers and drive revenue if you aren’t sending personalized emails.  But, historically, there’s been one big problem: email is hard to […]

Transactional emails present a fantastic opportunity to activate and reengage your customers driving them to take more action. So are you capitalizing on that? These emails have a much higher open rate compared to traditional marketing messages and newsletters. So, with more eyeballs on your content, it makes sense you want to find ways to […]