Blog

Using manual processes to send emails to large lists can be inefficient, time-consuming, and limit the effectiveness of campaigns.  Every marketer knows this. But the reality is it doesn’t have to be this way. Relying on email marketing automation can help you overcome these challenges, improve the effectiveness of email marketing campaigns, and better connect […]

Our amazing client, Bully Bunches, is known for their high-quality dog chews. When they came to use wanting to improve revenue and conversions we knew exactly how to help them. Our Smart Banners™ were a natural fit for their goals because they work well for improving revenue and they are easy to implement and maintain […]

We know personalization is the standard today. If you don’t have the bare minimum, you’re losing out.  So, brands have begun to look at other ways to mine valuable data to create more complex personalized content for consumers. We know that’s not always easy; marketers want to spend time marketing and learning about customers, not […]

If there’s an industry where personalization has always stood out, it’s travel. Brands that lean into creating personalized customer experiences often build better customer relationships, leading to more conversions and revenue.  That needs to carry over to email and cross-channel communications — and go beyond triggered messages like confirmations and transactional emails. So even if travel and […]

That means email marketing. But, traditionally, that doesn’t mean it’s not without challenges. The lottery is fast-paced and frequently updating, especially for big jackpots like Mega Millions and Powerball.  If consumers don’t have an accurate read on the latest jackpot or key dates, it can deter participation and reduce trust in the brand. So, there […]

Hat Heaven is a family-owned and operated retail and eCommerce shop that sources and creates a wide range of unique caps. The company also works to design and curate hats that can’t be found anywhere beyond its online shop and brick-and-mortar store in the South Bronx, New York. With over thirty years of retail experience […]

Bully Bunches is an eCommerce brand that makes high-quality bully sticks and other single-ingredient chews for dogs. As a family-owned and operated company operating online, email is a critical channel for Bully Bunches to reach potential customers.  To help offer more personalized emails and improve customer engagement, Bully Bunches looked to Zembula for help. After implementing Smart Banners™ into […]

In today’s market, customers have options. If your brand isn’t working for them, they can move on and choose another. So, you must do more to stand out — going above and beyond to ensure your customer experience beats the competition. Customer experience is an essential aspect of marketing. It helps brands stand out in […]

Millions of people across the country participate in lotteries every year. So there’s an opportunity for marketers to get the attention and reengage customers through second chance lottery opportunities. But many lotteries struggle to build awareness or participation in these promotions. Nearly every state runs a lottery, and the vast majority also have second chance […]