Blog

Bully Bunches is an eCommerce brand that makes high-quality bully sticks and other single-ingredient chews for dogs. As a family-owned and operated company operating online, email is a critical channel for Bully Bunches to reach potential customers.  To help offer more personalized emails and improve customer engagement, Bully Bunches looked to Zembula for help. After implementing Smart Banners™ into […]

In today’s market, customers have options. If your brand isn’t working for them, they can move on and choose another. So, you must do more to stand out — going above and beyond to ensure your customer experience beats the competition. Customer experience is an essential aspect of marketing. It helps brands stand out in […]

Millions of people across the country participate in lotteries every year. So there’s an opportunity for marketers to get the attention and reengage customers through second chance lottery opportunities. But many lotteries struggle to build awareness or participation in these promotions. Nearly every state runs a lottery, and the vast majority also have second chance […]

As a marketer, you know email is an effective way to reach and engage with your customers. Unlike other forms of communication, email lets you connect instantly with your customers — easily sharing important information, such as promotions, sales, or new products. But have you ever considered the impact of the calls to action (CTAs) […]

Creating personalized content at scale is challenging. You don’t want to spend valuable hours manually tweaking messages, stopping and starting workflows, and running endless A/B tests to get it right. Marketers have way too much on their plates to worry about clunky processes and workflows. Instead, make it automated. Send personalized emails in a flash […]

Do you want to fill more seats in your restaurant (or get more buyers for your products)? Then it’s time to turn to email marketing. And not just any type of email marketing; you want to get hyper-personalized with every message you send.  When you do that, it’s so much easier to connect with your readers, encourage […]

Every year, tens of millions of people buy lottery tickets with the hopes of winning big. So, to generate interest, lottery brands must keep consumers up to date on the ever-changing jackpot prizes, drawing days, and lottery results.  So Virginia Lottery turned to Zembula and implemented Smart Banners™ to help keep their players up to date with […]

You may have a secret weapon waiting in your data to help re-engage your customers. But are you using it? With browse abandonment messages, you’re letting customers know via email or SMS that they should come back to your site and consider buying the item they were viewing.  These messages can be as powerful as […]

Real-time email personalization harnesses your data. Having that information effectively allows you to dynamically change how you are presenting your brand to each individual customer based on recent shopping and browsing behaviors. Say a customer goes to your site, browses around a certain type of product, adds an item to their cart, and then abandons […]