Blog

So, you’ve got an email strategy. Congratulations!  You’d be shocked to learn how many retailers still haven’t taken the critical step of organizing their plans for customer outreach. Instead, they subscribe to a more scattershot approach with predictably limited results. But you’ve got your act together, which is awesome. However, if you aren’t personalizing those well-planned […]

Email personalization has been around for a while now. And many brands use some form of personalization as part of an email marketing strategy.  But with changing times and technology comes the need for a new approach. The innovative and fresh personalization in 2018 is old hat and generic today.  Consumers have seen it, are […]

Using manual processes to send emails to large lists can be inefficient, time-consuming, and limit the effectiveness of campaigns.  Every marketer knows this. But the reality is it doesn’t have to be this way. Relying on email marketing automation can help you overcome these challenges, improve the effectiveness of email marketing campaigns, and better connect […]

Today, it’s all about getting attention in the inbox — but it’s also more challenging than ever. Competition, content shock, and distractions make it increasingly difficult for brands to grab customers’ attention and keep it.  But, if you look at your data, you know some messages stand out, and some emails get clicked far more […]

Our amazing client, Bully Bunches, is known for their high-quality dog chews. When they came to use wanting to improve revenue and conversions we knew exactly how to help them. Our Smart Banners™ were a natural fit for their goals because they work well for improving revenue and they are easy to implement and maintain […]

We know personalization is the standard today. If you don’t have the bare minimum, you’re losing out.  So, brands have begun to look at other ways to mine valuable data to create more complex personalized content for consumers. We know that’s not always easy; marketers want to spend time marketing and learning about customers, not […]

If there’s an industry where personalization has always stood out, it’s travel. Brands that lean into creating personalized customer experiences often build better customer relationships, leading to more conversions and revenue.  That needs to carry over to email and cross-channel communications — and go beyond triggered messages like confirmations and transactional emails. So even if travel and […]

That means email marketing. But, traditionally, that doesn’t mean it’s not without challenges. The lottery is fast-paced and frequently updating, especially for big jackpots like Mega Millions and Powerball.  If consumers don’t have an accurate read on the latest jackpot or key dates, it can deter participation and reduce trust in the brand. So, there […]

Hat Heaven is a family-owned and operated retail and eCommerce shop that sources and creates a wide range of unique caps. The company also works to design and curate hats that can’t be found anywhere beyond its online shop and brick-and-mortar store in the South Bronx, New York. With over thirty years of retail experience […]