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If you’ve been searching for a personalization tool, chances are you’ve come across Movable Ink. Movable Ink is one option, but is the best for your brand? If you value a solution that is powerful, gives you the best results, and is easy to use, it might not be!  Zembula is an easy to use […]

Marketers work hard to build a bridge to readers. And, when those readers become customers and then loyal repeat customers, it means a lot of hard work paid off.  Don’t squander it.  Unfortunately, too many marketers don’t spend the time focusing on engaging (and rewarding) their current loyalty customers.  Ignoring your biggest fans won’t help you […]

Ever read an email and feel it was written just for you? It had all the basics of personalization, like your name, but then it went above and beyond.  The email showed you items you knew you’d love, recommended products you knew would be a great fit, and, to top it off, you could buy […]

So you are looking to personalize your emails and add some dynamic elements to your marketing campaigns? That has led you to do some research and you’ve probably found Movable Ink as a solution! Well if you’re looking for a solution that is even better, check out what I am about to say next! Zembula […]

It takes more to succeed in the inbox in 2023. One way to do it? Through email personalization.  Data goes hand in hand with personalization. Consumers vote with their dollars, so you must revisit your approach if customer engagement isn’t leading to revenue.  Performative personalization can help. It’s where you use your customer insights to […]

I can say with almost 100% certainty that if you’re a retail marketer, you’re looking for ways to improve conversions and revenue. Well lucky you! I have a hot tip that comes straight from one of our customers. This tip was part of our 2022 round up about what we learned. We thought this specific […]

Personalization is as timeless as a thank you note. It will always be appreciated. It will never go out of style. And for retailers in today’s crowded fight for consumer attention, it is positively critical. Why? Because personalization is what makes you stand out.  It’s not price. That’s a dangerous arena to try to compete […]

So, you’ve got an email strategy. Congratulations!  You’d be shocked to learn how many retailers still haven’t taken the critical step of organizing their plans for customer outreach. Instead, they subscribe to a more scattershot approach with predictably limited results. But you’ve got your act together, which is awesome. However, if you aren’t personalizing those well-planned […]

Email personalization has been around for a while now. And many brands use some form of personalization as part of an email marketing strategy.  But with changing times and technology comes the need for a new approach. The innovative and fresh personalization in 2018 is old hat and generic today.  Consumers have seen it, are […]