Blog

We all love Birthdays right? Of course we do! And we love when brands give us a little something extra to celebrate. This is exactly why we suggest you add a Birthday Smart Banner™ into your Smart Banner™ mix. Let’s take a look at how this can look using our client, Makeup Cartel.  For background, here’s […]

Knowing exactly where a package is, is important to your customers! Searching the inbox for that order shipment email can be tedious and sometimes impossible. Many people end up calling help centers to determine the location of their purchase, putting a strain on customer call centers. Zembula shipment tracking Smart Banners™ provide a huge benefit […]

Loyalty updates don’t have to be boring! You can encourage your customers to take advantage of their loyalty points and rewards with Smart Banners™. Remind them what loyalty offers they have available in a way that’s impossible to miss with loyalty banners.  In this post in our Smart Banner™ series, we will dive into the loyalty […]

Beauty shoppers are some of the most engaged out there, especially for eCommerce brands. Sure, these buyers love their old favorites, but a growing percentage of them are interested in exploring new products. That gives your brand an excellent opportunity to connect with more consumers since they are primed to want more from your company. And the […]

Personalization is the best way to improve revenue. There’s no question about it. Many marketers are looking to add it to their email marketing for this reason. Movable Ink has positioned itself as a leader in this industry, but is it the best option for you? There might be a better alternative for you. Read […]

If you’re going to maximize revenue potential, you’re going to need more than a series of one-off customers. Why sell only one time what you can sell over and over again? Think of the most successful businesses you know. It’s all but guaranteed that whatever business you just thought of they have customers returning to […]

Email personalization started with names.  Remember the first email that addressed you by name? It was pretty cool. That trailblazing bit of email personalization morphed into something relatively basic.  But that doesn’t mean it’s still not necessary. In fact, you should be using your customers’ names in your emails more often, not less.  Curious? Let’s […]

Are your emails stagnant? Noticing some critical numbers like clicks and conversions moving in the wrong direction? Feeling stuck with inspiration for what can move the needle and get your list to engage? You’re in luck.  We’ve got plenty of ideas to help you get more out of your emails this year, starting with Smart […]

Maybe you’re on board with this idea of the importance of personalized email marketing. Maybe you’ve come to realize that it’s the key to driving transactions with today’s consumers. But you might be stuck at a point that trips up a lot of marketers new to email personalization — it sounds like a lot of […]