Blog

We’ve been told how to measure success based on engagement, but that’s not the full picture. In fact, it’s not even the thing that matters the most. What really matters is revenue.  So why have we been told that engagement matters most? Well, most personalization solutions can’t track revenue gain accurately. In an attempt to […]

According to research, about three-quarters of the people who visit your site and put something in their shopping cart abandon it. That’s a lot of potential lost sales. Well, not so fast. Here’s where abandoned cart emails make a difference. The same research shows that in 2022, nearly 50% of abandoned cart emails were opened — the […]

Every marketer knows email personalization is essential. Today’s consumers are over the boring, basic, and generic. If your messaging isn’t tailored to their interests, behaviors, and needs, then it’s that much more challenging to get traction.  If your open, click, and conversion rates are down, a lack of hyper-personalization may be the answer. But if […]

If you know anything about Zembula, it’s we love email personalization. And it goes beyond driving conversions and revenue.  Adding more personalized emails into your marketing strategy helps benefit your readers too. They get a better customer experience, build more trust in your brand, and, yes, buy more.  If you’re still not sold on the […]

As a marketer, your job comes down to understanding two things about the people you’re trying to reach: in what format they consume information and the style or tone of communication that resonates. If you can bore down to the essence of understanding the intersection of how your target consumer wants to receive information and […]

A potential customer browses your online store, carefully selecting items and adding them to their shopping cart. They’re just a few clicks away from completing the purchase when they abandon their cart and leave your site.  Sound familiar? It’s a frustrating scenario many eCommerce businesses face. But fortunately, there’s a powerful tool at your disposal […]

We know that personalized emails see more engagement from customers. So much so that now they demand it. The more personalization you can do, the better. It’s the best way to build a relationship, drive trust, and increase revenue over the long term. So where to start? What about the old reliable: name personalization? Adding […]

Over half of email marketers struggle with raising click-through rates. Today, click-through rates across industries average between 2-8%, depending on the report.  So how can you change these numbers and get more clicks? Smart Banners™. Personalized Smart Banners™ in your email marketing allows subscribers to click at the top of your emails.  Here’s why it matters. […]

Are you checking out Movable Ink? Are you wondering if it’s the most effective solution out there? Let me give you a tip! Zembula is the most effective Movable Ink alternative. Let’s dive into the reasons why.  Zembula customers see an average of 10-17% more revenue per email send.  That’s not a typo. Zembula customers […]