Blog

There are many ways to determine your marketing campaigns’ success. Revenue and conversions are two. But what about really digging into the numbers? What can you learn from them to help you optimize performance and get more out of your campaigns? That’s where return on ad spend (ROAS) can be a marketer’s best friend. In […]

Messaging matters. Every marketer knows that instinctively. And when it gets down to brass tacks, your content and messaging can make or break your email and SMS marketing campaigns.  So, how can you tell if your messaging is falling short? Look at your return on ad spend (ROAS). ROAS is a key performance indicator (KPI) […]

At the end of the day, growing revenue for your brand matters. Of course, doing it alongside building long-term customer relationships and delivering exceptional products and service helps.  After all, every business is about the customers. You want to do everything you can to engage them and ensure they have a great journey through your […]

Email personalization is vital. However, it’s not always been easy to optimize at scale — until now. There are some fantastic tools out there that let you dig into creating and sending personalized emails to help boost clicks, conversions, and revenue. As personalization becomes increasingly important, it’s necessary to build it into every facet of […]

Customer engagement is critical for eCommerce brands. With no brick-and-mortar store to visit, it’s all about connecting with your shoppers online. And, of course, email marketing is the best way to do that. It’s the channel for reaching customers and communicating with them. And personalization makes it even better. But how do you personalize at scale […]

Personalization is a powerful tool in any marketer’s arsenal. But nowhere is it more potent than in email marketing. As competition for consumer attention intensifies, crafting tailored, relevant messages is crucial to standing out from the crowd. Zembula gives you an innovative way to transform your email marketing. We give you proprietary tools for leveraging […]

Business today is cut-throat. Carving out space in the thinnest of margins becomes incredibly important for businesses that will succeed. In this quest to set yourself apart, one tool has emerged as a game-changer: email personalization. No longer can companies rely on a one-size-fits-all approach. Modern customers seek and appreciate a personal touch. They are […]

It’s no secret. At Zembula, we love email personalization. And it’s one of the most important ways to connect with your subscribers, drive action, and improve revenue.  When personalization in email is done right? Well, it’s an amazing thing to see. Your readers open your emails, click, and buy more — building up that lifetime customer […]

You know we love email personalization. It’s pretty much our favorite topic to talk about, and for a good reason — it works. Email personalization is an incredible marketing channel that can help businesses succeed in marketing.  But you don’t have to take our word for it. We’re not the only big believers in the […]