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Zembula’s Dimensions™ delivers on the promise of daily email personalization. Marketers have known the potential for years, but until now, it was not possible to efficiently deliver an automated personalization program in the daily retail marketing email. Zembula Dimensions™ has provided the first solution to fully automate daily email personalization and deliver over an 11x […]
At the end of 2012 my co-founder and I thought we had a Harvard business case study worthy idea on our mind… The idea? Let’s translate the physical scratch card that Macy’s sent out in the 1990’s for their anniversary sale, and update the concept as a refined digital experience delivered through email. When we […]
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You know just how important data is for marketers and brands in the 21st Century. Need more convincing? We’ve got you covered. Check out our 20 favorite quotes on marketing and big data from the marketers who know it’s a key component of business in 2015 and beyond. For more predictions from the top influencers […]
![Illustration Of A Computer Screen Displaying A User Profile Icon And A Speech Bubble, Suggesting Communication Or Messaging, Set Against A White Circular Background On A Teal Backdrop.](https://www.zembula.com/wp-content/uploads/2015/06/Blog_Header_New-Colors_Quote-25.jpg)
Who doesn’t love quotes? We do, especially when they are all about marketing from people who are as passionate about it as we are. We’ve gathered 25 quotes on marketing from some of the top CMO’s out there to inspire you, educate you, and maybe even get a laugh or two. The biggest goal here, […]
![A Stack Of Nine Books Stands Next To An Open Book On A White Surface Against A Plain White Background.](https://www.zembula.com/wp-content/uploads/2015/01/Open-Book.jpg)
Learn how to use three storytelling methods to increase email engagement.
![Two People Sitting Side By Side On A Couch, Each Looking At Their Smartphones. Both Are Dressed Casually. The Image Focuses On The Upper Body And Faces Are Mostly Out Of The Frame.](https://www.zembula.com/wp-content/uploads/2014/10/Phone.jpg)
Value-seeking customers love to be rewarded for their loyalty, but a cluttered wallet full of paper coupons or carrying dozens of plastic rewards is never fun. Enter loyalty apps.
![Person Uses A Laptop On A Wooden Table With A Cup, Phone, And Papers With Sticky Notes Nearby.](https://www.zembula.com/wp-content/uploads/2014/10/Computer2.jpg)
This year, landing page design as we knew it completely changed. Conversion Centered Design (CCD) took over, leading to a rise of bigger bulletproof CTA buttons, frictionless registration forms, and better attention ratios.
![Illustration Of A Smartphone Displaying A Messaging App With Light Green Text Bubbles Against A Blue Background.](https://www.zembula.com/wp-content/uploads/2024/06/Blog-Card_Texts_on_Phone_Blue.png)
Marketers are an adaptable bunch. Every year, a new trend, tactic, or tool seems to emerge that helps us better connect with our targeted audiences. 2014 has seen many changes. Today, most customers will choose to buy or research your product through their smartphones. This means marketers need to join the mobile bandwagon and ride […]