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Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Every email marketer out there is looking for ways to get more opens, clicks, and conversions. After all, even a modest lift in your most important email marketing metrics can translate to real returns on the bottom line. So with all the tactics and techniques out there, two strategies have emerged. One is using personalization […]
If you’re reading this, there’s probably a really good chance your inbox is overflowing with emails. And, you probably only read a fraction of them. Notes from friends or co-workers, shipping confirmations, a handful of newsletters you love, you read those. The rest? Good luck. Maybe if you have time, or if something happens to […]
There’s no doubt you’ve heard a lot about personalization the last few years. If you’ve been reading this blog for a little while, you’ve read at least a few posts on the importance of using personalized emails. So you know the “how.” But what about the “why?” There are reasons why personalization in email is […]
Email marketing is a critical part of your marketing strategy. No news there, right? But where people and brands struggle is getting beyond the basics of email marketing and into the next level stuff. You know the email marketing tips and strategies that can help boost your open, click, and conversion rates. That’s the good […]
Being able to use your own data in email campaigns seems like it should be easy enough. However, those that have tried to do so know how hard it truly is to use the data you’ve worked so hard to collect. Your data is probably spread out in multiple databases across your organization. You probably […]
The battle over attention has been raging since, well, since forever. Technology and the incredible amount of content being created every day hasn’t helped in terms of getting people to focus. That can be seen in the decline of email open and click-through rates. As of early 2018, Epsilon found that “email click rates in […]
Have you ever noticed that some emails just look cool? They have all sorts of interesting features; you can scroll, scratch, click, and interact with them. It’s almost like you’re doing stuff on a conventional webpage, but it’s all right inside your inbox. These types of emails are called kinetic emails, and we’re going to […]
There are tons of different types of emails you can send out to your readers; you probably already know that. But the reality? Well, that might be slightly different. It’s pretty easy to get a weekly newsletter out, but when it comes to setting up other campaigns or trying to decide what exactly to send, things […]
When it comes to email marketing, so many brands are trying to get the competitive edge. Let’s face it, even seemingly small gains, a few added percentage points to click through or open rates, can translate into a big deal on the bottom line. And while there are lots of strategies and tactics out there, […]