Blog

Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots. So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new […]

You might have recently started hearing the term “Side Project Marketing” floating around some of the bigger name blogs in the last year. If you haven’t seen it before, let’s start there. Here’s a definition: In it’s most basic sense, side project marketing is basically a hybrid between content marketing and advertising. Brands are starting […]

Content marketing is all the rage. It’s easy to see why brands who aren’t embracing it are having a more difficult time connecting with potential customers and getting found. The problem is for most brands the idea of content marketing seems overwhelming. We get it. There is a lot to know, tons of things to […]

There’s little doubt you’ve probably heard about chatbots being one of the biggest new marketing trends of 2016. In fact, they are expected to grow even more over the next few years. But, there is still a lot of confusion out there on what chatbots are exactly, and how they can help marketers over the […]

Storytelling has become increasingly important for brands. Not that it’s a new concept, in fact brands have been telling stories since the dawn of marketing. But, in recent years, a much deeper focus on telling a story through a brand has emerged. Brands want to be able to really connect with their potential customers on a deeply emotional, […]

There’s no doubt by now you’ve not only seen but probably have used GIFs in your life. Maybe you’ve even used them yourself online, posting a funny reaction on Twitter, or sending one of those cute baby animal shots to a friend via email. GIFs are great. They are entertaining and can be used to easily […]

In case you’ve been pretty good at avoiding the news, you probably know that we’re nearing the end of election season, with a number of races in full swing. This year, the presidential election pits Democratic nominee Hillary Clinton against the Republican nominee Donald Trump. While the election has been a bit contentious, to say […]

The future of content has slowly been pointing more and more towards interactive content. Consumers today are looking for more personalized and memorable experiences. It’s those brands that have embraced interactive content who have seen more engagement from their consumers, and that engagement often leads to more sales. So, how do you jump on the interactive […]

Interactive content is hot right now. And for good reason. With consumers savvier than ever, and their attention being competed for at an ever-increasing rate, brands and marketers are looking to different ways to engage potential customers, get them interested in a brand, and ultimately, increase conversions. Now, when you look at creating a blog […]