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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
Let’s imagine you’re a retail brand with a regional footprint. You have about a dozen stores spread throughout the Pacific Northwest. Life is pretty good. You have a solid base of customers, but, like any brand, you want to get more people buying. Your email list isn’t quite on life support yet, but you know […]
Learn how many abandoned cart emails you should send to boost conversions. Discover strategies to optimize your campaign and effectively reengage your audience.
Travel brands can boost email personalization by using local weather data. Discover how tailoring content based on weather can enhance engagement and relevance.
Retailers can enhance email personalization by leveraging local weather data. Discover how weather insights can drive traffic and influence consumer buying decisions.
Stop losing business to “Where Is My Order” calls. Learn how to streamline order tracking and improve customer experience to reduce service calls.
Harness personalization and data to understand your customers in 2020 and beyond. Learn how to leverage these strategies for a competitive edge and growth.
Boost your ROI with easy personalization tips for email marketing. Discover quick strategies to enhance engagement, open rates, and conversions.
Five email personalization best practices that separate high-performing personalized email programs from the merge-tag basics, with real examples of multi-signal content blocks converting at 5.4x the email baseline.
Boost conversions with contextual email marketing. Learn why crafting personalized, relevant emails tailored to your audience’s needs drives better results.



