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If you’ve been following along you’ll know that we’re running a series of posts discussing real-world interactivity and how it converts to digital marketing campaigns. You can catch the last installment, on scratch and sniffs, on our blog. Today, we want to talk about another form of a scratch card, a lottery ticket or scratch-off. […]

Any marketer worth their weight knows that digital interactivity is the latest craze in driving engagement and conversion rates, but why is interactive content in the digital realm so successful? In order to examine the efficacy of digital interactivity, we decided to first take a look at its predecessor… real-world interactive campaigns. In this series, […]

Welcome to the first installment of our new design-focused series, Pushing Pixels! We’ve thought for a long time that the specifics of reveal marketing needed their own design help and advice, so I’m going to give you all tips and tricks on good design for Zembula experiences and beyond! In today’s post, we’ll talk about […]

You know that sweater in your closet? The one you bought a long time ago because it was so comfortable and fit perfectly? It might be a little outdated now, fashion-wise, and maybe there’s a small tear or two forming… Even though that sweater should be bound for the donation pile, you just can’t let […]

As the founders of many startups have learned, failure to plan ahead and craft a customer acquisition strategy can mean the failure of your company. It’s well known throughout the marketing world that without a solid base of new customers, it’s almost impossible to boost conversions or create brand loyalty. Throughout the digital era, we’ve […]

If you’ve never heard the term neuromarketing, let’s get you up to speed. Neuromarketing refers to the effects marketing messages and campaigns have on our brain chemistry. Utilizing marketing psychology and neuromarketing in your next campaign can help boost engagement, drive click-through rates, and enhance feelings of brand loyalty in your customers. It’s easy to […]

In email marketing, it all starts with a subject line. That small line of text is the first thing subscribers read, and it often dictates whether or not your message is opened. About 47% of subscribers say they weigh the decision to “read it or leave it” based on the subject line alone. Given the […]

Most modern-day marketers don’t think about it too often, but our entire career field is built upon the principles of marketing psychology. John B Watson, born in 1878, is one of the fathers of modern marketing, and he spent his entire career studying and utilizing ethical psychological methods to influence customer behavior. His successful campaigns […]

Over the past few weeks, we’ve been covering every aspect of interactive email campaigns. From giving you the basics of interactive email, to looking ahead for the state of interactive email in 2018, we’ve been dropping knowledge to make your next email marketing campaign a huge success. In case you missed it, let’s go over […]