Blog

The battle over attention has been raging since, well, since forever. Technology and the incredible amount of content being created every day hasn’t helped in terms of getting people to focus. That can be seen in the decline of email open and click-through rates. As of early 2018, Epsilon found that “email click rates in […]

Have you ever noticed that some emails just look cool? They have all sorts of interesting features; you can scroll, scratch, click, and interact with them. It’s almost like you’re doing stuff on a conventional webpage, but it’s all right inside your inbox. These types of emails are called kinetic emails, and we’re going to […]

There are tons of different types of emails you can send out to your readers; you probably already know that. But the reality? Well, that might be slightly different. It’s pretty easy to get a weekly newsletter out, but when it comes to setting up other campaigns or trying to decide what exactly to send, things […]

When it comes to email marketing, so many brands are trying to get the competitive edge. Let’s face it, even seemingly small gains, a few added percentage points to click through or open rates, can translate into a big deal on the bottom line. And while there are lots of strategies and tactics out there, […]

Let’s start by focusing on the good. You’ve got a growing flow of website traffic and a steady stream of email subscribers joining your list each month. Sounds like a solid foundation, so what’s the problem? Your open rates. Even though you are growing your list, the percentage of people who are opening your emails […]

More leads. You want them. We want them. Every business wants them. Keeping your sales pipeline full of fresh leads is a vital part of any marketing strategy. And that matters regardless of the size of your business. The trick today is that readers are savvy. They have spent years bombarded with virtually every popup […]

Now that you’ve decided to cultivate an email list, you might be wondering… how do I fill my list up with actionable leads? Luckily, that’s the fun part of email marketing and it requires some creativity, analytical thinking, and digital networking skills. Every marketing department should be spending their resources attempting to build a strong […]

When you think of eating Chinese food, what comes to mind? Maybe your favorite dish or that one spicy sauce pops into your head. There’s at least one other thing we’re willing to bet you associate with Chinese food – The fortune cookie! The fortune cookie is such a prime example of real-world interactive marketing […]

Music is one of the most powerful memory-makers on Earth. Take a moment to think back to your favorite record. Imagine the album cover art and the way the record felt in your hands. Remember what it sounded like to hear the music played aloud on a record player. The slight scratch of the needle […]