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Zembula’s Dimensions™ delivers on the promise of daily email personalization. Marketers have known the potential for years, but until now, it was not possible to efficiently deliver an automated personalization program in the daily retail marketing email. Zembula Dimensions™ has provided the first solution to fully automate daily email personalization and deliver over an 11x […]
At the end of 2012 my co-founder and I thought we had a Harvard business case study worthy idea on our mind… The idea? Let’s translate the physical scratch card that Macy’s sent out in the 1990’s for their anniversary sale, and update the concept as a refined digital experience delivered through email. When we […]
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Boost your brand’s success by rewarding VIPs with personalized loyalty updates. Discover why loyalty matters and how to build a devoted customer base effectively.
We’ve all received some kind of personalized email by now. After all, it’s almost 2020! Personalization has been a driving force in email campaigns for over a decade. Most personalization is as simple as inserting a name in the subject line, but some brands go deeper to send you emails filled with product recommendations, images […]
Online shopping is pretty much cemented as a way of life today. Over the last few years, it’s exploded, and the trends are only going to continue to go up. According to Statista, in 2016, just over 200 million Americans had bought something online at least once. By 2021, that number is projected to top 230 […]
Every email marketer out there is looking for ways to get more opens, clicks, and conversions. After all, even a modest lift in your most important email marketing metrics can translate to real returns on the bottom line. So with all the tactics and techniques out there, two strategies have emerged. One is using personalization […]
If you’re reading this, there’s probably a really good chance your inbox is overflowing with emails. And, you probably only read a fraction of them. Notes from friends or co-workers, shipping confirmations, a handful of newsletters you love, you read those. The rest? Good luck. Maybe if you have time, or if something happens to […]
There’s no doubt you’ve heard a lot about personalization the last few years. If you’ve been reading this blog for a little while, you’ve read at least a few posts on the importance of using personalized emails. So you know the “how.” But what about the “why?” There are reasons why personalization in email is […]
Email marketing is a critical part of your marketing strategy. No news there, right? But where people and brands struggle is getting beyond the basics of email marketing and into the next level stuff. You know the email marketing tips and strategies that can help boost your open, click, and conversion rates. That’s the good […]
Being able to use your own data in email campaigns seems like it should be easy enough. However, those that have tried to do so know how hard it truly is to use the data you’ve worked so hard to collect. Your data is probably spread out in multiple databases across your organization. You probably […]
The battle over attention has been raging since, well, since forever. Technology and the incredible amount of content being created every day hasn’t helped in terms of getting people to focus. That can be seen in the decline of email open and click-through rates. As of early 2018, Epsilon found that “email click rates in […]