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Maximize engagement with shipping confirmation emails. Learn best practices to leverage their high open rates and provide valuable, timely information to customers.

Boost your brand’s success by rewarding VIPs with personalized loyalty updates. Discover why loyalty matters and how to build a devoted customer base effectively.

We’ve all received some kind of personalized email by now. After all, it’s almost 2020! Personalization has been a driving force in email campaigns for over a decade. Most personalization is as simple as inserting a name in the subject line, but some brands go deeper to send you emails filled with product recommendations, images […]

Online shopping is pretty much cemented as a way of life today. Over the last few years, it’s exploded, and the trends are only going to continue to go up. According to Statista, in 2016, just over 200 million Americans had bought something online at least once. By 2021, that number is projected to top 230 […]

Every email marketer out there is looking for ways to get more opens, clicks, and conversions. After all, even a modest lift in your most important email marketing metrics can translate to real returns on the bottom line. So with all the tactics and techniques out there, two strategies have emerged. One is using personalization […]

If you’re reading this, there’s probably a really good chance your inbox is overflowing with emails. And, you probably only read a fraction of them. Notes from friends or co-workers, shipping confirmations, a handful of newsletters you love, you read those. The rest? Good luck. Maybe if you have time, or if something happens to […]

There’s no doubt you’ve heard a lot about personalization the last few years. If you’ve been reading this blog for a little while, you’ve read at least a few posts on the importance of using personalized emails. So you know the “how.” But what about the “why?” There are reasons why personalization in email is […]

Email marketing is a critical part of your marketing strategy. No news there, right? But where people and brands struggle is getting beyond the basics of email marketing and into the next level stuff. You know the email marketing tips and strategies that can help boost your open, click, and conversion rates. That’s the good […]

Being able to use your own data in email campaigns seems like it should be easy enough. However, those that have tried to do so know how hard it truly is to use the data you’ve worked so hard to collect.  Your data is probably spread out in multiple databases across your organization. You probably […]