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Ecommerce CAC is rising fast. Here’s why reallocating marketing budget to email is the move that compounds.
Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
There’s no denying the explosion of online shopping. It goes beyond eCommerce. Retailers also rely on their online stores to drive customer engagement and conversions. In a world of omnichannel marketing, the in-store and online experiences tie together. And having the opportunity to shop seamlessly from either is something consumers want. But that doesn’t mean […]
Holiday marketing isn’t just about Black Friday and Cyber Monday — if that’s your only focus, you may lose out on customers. No one wants that. So why shouldn’t you include a 4th of July email campaign? The 4th of July is one of a handful of U.S. holidays that lands outside the typical fall […]
It’s no secret that email is the best source of leads and return on investment for most companies. It’s easier to attract and convert customers when you have a solid email marketing strategy. And, when you use email as a tool for growth, you can play the long game, building a relationship with your customers […]
The standard approach to converting abandoned carts has been around for a while. Send a three email series with the right timing, and hope you manage to snag a few of those customers. For the most part, that approach works. Brands that send out abandoned cart emails can typically hope to win back a small percentage of […]
Email marketers pay a lot of attention to data, but one metric that stands out is conversion rate. Your email marketing conversion rate is one way to determine how effective your emails are — the more people taking action, the better. Plus, a solid conversion rate can also add to the bottom line. The more […]
Evaluating Movable Ink competitors? Here are 4 concrete reasons Zembula’s single-URL architecture, customizable templates, granular pricing, and variant-level revenue attribution give email marketers a real advantage over Movable Ink.
Email personalization is so important. For many consumers, it’s what distinguishes you from other brands. Do it right, and you’ll build a loyal base of customers who will buy from you often. Ignore personalization, or don’t go deeper than the basics, and you run the risk of getting sent to the archive folder. Consumers are […]
Do you open every email you get from brands? Probably not. There are plenty of reasons why. You’re busy. Or you don’t need to buy anything right now. And maybe, you’ve moved on to a competitor. And then maybe there’s the biggest reason of all…the messages are boring. We have limited time and attention today. […]
Timing, as they say, is everything. And that’s especially true when it comes to connecting with your customers in today’s fast-paced environment. If you miss the mark in your campaigns or send them yesterday’s news, forget it, you’re too late. Instead, your customer may move on to a brand that sends them messages and content […]