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Retention Marketing ROI: The Budget Math Every CMO Should Run Before the Next Planning Cycle

Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.

The $318 Problem: Why Rising CAC Is the CMO’s Biggest Marketing Budget Reallocation Opportunity

Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.

Email Is a Performance Marketing Channel — and the Math Proves It

Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.

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Why Zembula is More Flexible Than Movable Ink

If you’ve spent any amount of time creating emails, and chances are if you’re reading this blog post — you have, then you know how important it is to have flexible tools. It can mean life or death for your campaign KPIs! Us marketers are always on the lookout for the most flexible and powerful tools. […]

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How Smart Banners™ Help You Display Personalized Messages Automatically (and Why it Matters)

Ever walk into one of your favorite stores, get greeted by name, and find everything you want to buy ready and waiting for you on the shelves? It feels good, doesn’t it, knowing you’re getting that extra personalized treatment from the start. That sort of customer experience used to be common, and while shopping online […]

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5 Ways Emails Can Help Drive In-Store Traffic

There’s no denying the explosion of online shopping. It goes beyond eCommerce. Retailers also rely on their online stores to drive customer engagement and conversions. In a world of omnichannel marketing, the in-store and online experiences tie together. And having the opportunity to shop seamlessly from either is something consumers want. But that doesn’t mean […]

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4 Tips for 4th of July Email Campaigns

Holiday marketing isn’t just about Black Friday and Cyber Monday — if that’s your only focus, you may lose out on customers. No one wants that. So why shouldn’t you include a 4th of July email campaign? The 4th of July is one of a handful of U.S. holidays that lands outside the typical fall […]

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How SMS Can Compliment Your Email Marketing Strategy

It’s no secret that email is the best source of leads and return on investment for most companies. It’s easier to attract and convert customers when you have a solid email marketing strategy. And, when you use email as a tool for growth, you can play the long game, building a relationship with your customers […]

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4 Ways Smart Banners™ Can Convert More Abandoned Carts

The standard approach to converting abandoned carts has been around for a while. Send a three email series with the right timing, and hope you manage to snag a few of those customers. For the most part, that approach works. Brands that send out abandoned cart emails can typically hope to win back a small percentage of […]

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3 Tips to Help Boost Your Email Marketing Conversion Rate

Email marketers pay a lot of attention to data, but one metric that stands out is conversion rate. Your email marketing conversion rate is one way to determine how effective your emails are — the more people taking action, the better. Plus, a solid conversion rate can also add to the bottom line. The more […]

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4 Reasons Why Zembula Is Easier to Use Than Movable Ink

Evaluating Movable Ink competitors? Here are 4 concrete reasons Zembula’s single-URL architecture, customizable templates, granular pricing, and variant-level revenue attribution give email marketers a real advantage over Movable Ink.

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Creative Ways To Use Animation and Personalization

6 Ideas to Make Your Emails Living, Breathing Messengers So many promotional emails look so similar. At best, there’s an intriguing but static dominant art element. At worst, it’s yet another wall of text. Either way, your typical brand doesn’t exactly set the world on fire with their emails. When you consider how many promotional […]

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