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Zembula’s Dimensions™ delivers on the promise of daily email personalization. Marketers have known the potential for years, but until now, it was not possible to efficiently deliver an automated personalization program in the daily retail marketing email. Zembula Dimensions™ has provided the first solution to fully automate daily email personalization and deliver over an 11x […]
At the end of 2012 my co-founder and I thought we had a Harvard business case study worthy idea on our mind… The idea? Let’s translate the physical scratch card that Macy’s sent out in the 1990’s for their anniversary sale, and update the concept as a refined digital experience delivered through email. When we […]
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Our composition engine automates killer personalized images, cuts costs, and explodes engagement. Personal daily emails = happy customers & skyrocketing ROAS.
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The Apple Mail app will start masking IP addresses in fall 2021. Apple is also indicating that it will load all images when emails are first sent, the intent being to protect email openers from disclosing information about the timing of their opens, and/or if they even open an email at all. This will impact […]
With email marketing, improving results can translate into big wins. Even if you’re boosting your open or click-through rates by as little as 1%, the impact matters over time. Those improvements can help you see more conversions and revenue. Seeing those numbers go up, and keeping them from falling, is one big reason why so […]
Opens, clicks, and conversions. For many brands, that’s where your email campaigns live or die. If you can get readers to open your email, click your links, and convert into customers, you’ve got the formula for success right there. Unfortunately, while it sounds simple, it’s becoming more challenging to make it happen. Consumers are bombarded […]
Do you want to make your emails stand out? Welcome to the club. Every brand is thinking the same thing and has been over the last decade as open and click rates have fallen. With competition for attention in the inbox running at an all-time high, you need to come up with better solutions. A […]
Ok, you’ve been convinced to start using countdown timers in your emails. Great! Now, you’re stuck at the next hurdle. How exactly should you use them? There are a few pretty obvious and common uses for online countdown timers, but you can go beyond that in your emails. Getting creative with your countdown timers can […]
Notification banners have become pretty common across the internet for a while. They are an easy way for brands to communicate special events, news, and other critical information right on site. Land on the site, your eye goes to the notification banner, and now you’ve got the information you need to know. You’ve probably come […]
Learn how to leverage ratings and reviews in marketing emails. Simplify coding and testing email templates to enhance engagement and efficiency.
Learn how retailers can boost conversions by integrating user-generated content (UGC) into email marketing. Discover effective strategies and real-world success examples.
Boost conversions & build trust with user-generated content (UGC) in email marketing! Learn 7 benefits & how UGC can grow your brand.