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Want an easy way to make a big impact with your emails? Try Smart Banners. These banners sit at the top of your emails and convey all sorts of personalized information to your readers. And even better? You don’t have to worry about segmenting your lists, no more spending hours trying to figure out who […]

It used to be some of the primary ways of winning customers to your brand were through your product or your pricing. So having ‘the best’ or ‘the cheapest’ product was a working strategy. But today, taking that approach might not be the best way to engage with consumers. Now, it’s all about their overall […]

We talk a lot about why personalization is so important for successful email marketing. It helps connect with readers, gives them the information they want, and enables more engagement.  All of those are critical keys to success for every email marketer. But there’s another way email personalization can help your brand too, and that’s as […]

Email personalization is increasingly important. Your brand needs to find new and creative ways to offer more personalized content to your readers. Why? Because consumers require it. If you aren’t delivering on personalizing the emails you send them, they’ll move on and find another brand that does. It’s as simple as that.  Plus, today’s consumers […]

By now, we’ve all heard about iOS 15 and the possible impacts it could have on our email marketing programs due to the new privacy features it includes. This is the second post in a series going over the three areas of impact that iOS 15 will have on email marketing. Today, we’re talking customer […]

Engaged customers are loyal customers. They tend to buy more often and make larger purchases.  All that sounds pretty good, right? There’s only one small problem, turning a regular customer into one that’s super-engaged is hard. It’s understandable why. With few exceptions, customers have their choice of brands and products, so having a bad experience […]

By now, you know personalization matters. Consumers want it, and you can deliver. Creating personalized email content, personalized images, and personalized offers are excellent ways to drive action and conversions.  But there’s another way to tap into personalization to lead your customers through the sales funnel and buy. And that’s with personalizing the shopping experience.  […]

Personalized emails get more traction from your customers. In fact, it’s an experience that they find increasingly important. The numbers prove it; research shows 80% of customers are more likely to buy from brands that offer personalized experiences. The same study showed 90% of consumers indicated they like the idea of brands personalizing content. Using personalized images […]

Personalization has been around for a while. By now, we know adding a name to a subject line can move the numbers a bit.  Stuff like that has worked, but like everything else, there comes a time where basic personalization doesn’t make the impact you need. Today, your consumers face overstuffed inboxes every morning. But, […]