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Email personalization can go well beyond just addressing your customers by name. Deep personalization, enhanced personalization – that’s what you should really be after. Dig into your data to understand your customers. Then give them tailored content that they crave. That’s where you’re going to set your brand apart from the competition. Using just a […]

We all know email works. But, it doesn’t work in the same way for every brand and industry. There are specific challenges and opportunities for service brands versus retailers versus eCommerce shops. You shouldn’t take a one-size-fits-all approach to your email marketing. Otherwise, you’re going to disappoint your customers and miss out. That’s why eCommerce […]

Take a look at any marketing email sitting in your inbox right now. Most have the same sort of format — a brand header, a content block (with some images), and a footer with social media links. It’s simple yet relatively effective. Plus, for most marketers finding a format that works means you don’t have […]

Nearly 70% of shoppers abandon their carts at some point during the buying journey. That’s a rate that should make many eCommerce brands nervous.  Of course, cart abandonment is inevitable. But, there’s also a lot of opportunity to drop those rates and start winning back buyers, improving conversions, and increasing revenue. A Smart Banner™ is the perfect tool […]

Attention. It’s the biggest challenge of marketers today. With consumers getting bombarded with dozens of emails a day — and most of them going to the archive folder — it’s getting more difficult than ever to stand out. So what happens when your reader opens your email? That means your job is done, right? Wrong. […]

Today, how your customer views your brand is just as important as the product or service you provide. In fact, many customers will drop your brand after a bad experience even if they like your product.  That means you have to fight a war on two fronts. First, you need to have an excellent product […]

Clicks and conversions. Those are some of the critical metrics marketers watch to see if emails perform. If you’ve found your numbers stagnant, or worse, declining over time, it may be that you have an engagement problem.  If you can’t get people on your list to open and click your emails in the first place, […]

Ah, the age-old question…why would someone not complete a transaction online? With abandoned cart rates hovering around 70%, it’s a question worth pondering.  To answer it, think about your behavior. Chances are pretty high you have been a member of the 70% cart abandonment rate club. So why didn’t you complete your purchase? Did you suddenly decide […]

Every marketer wants to improve one key metric: lifetime customer value (CLV). We all know getting new customers is an effective way to build a business, but it also takes a lot of time and money.  You have to attract interest, nurture customers through your funnel, and hope they stick around and buy something. Most […]