Blog

Every brand wants to find something that can help give them the edge over the competition — a new tool, technology, strategy, you name it.  With Smart Banners™, we think we’ve found a smart approach to help boost your click-through and conversion rates while keeping your customers engaged with personalized messaging.  So what about the […]

We all know personalization at scale is incredibly difficult. When customers want emails that are timely and relevant, simply segmenting and hoping for the best isn’t enough. Even if that approach still engages some customers, you lose many more by sending out the same old generic messaging. So how can you get out of this […]

If you don’t yet understand how important email personalization is to growing and sustaining your business, you may be falling behind your competition. But the good news is you can catch up quickly. Customers expect direct, personal engagement. They want to be treated as individuals. They don’t want to waste their time looking at things […]

Most marketers know that it’s easier to sell to an existing customer than convince a new one to buy, and it’s cheaper to retain a current customer than acquire a new one. That’s why brands invest in creating loyalty programs.  And while loyalty programs can be a great source of revenue and build long-term trust […]

The growth of mobile has been nothing new over the last decade. Yet, there are still brands that aren’t keeping mobile in mind when creating emails.  By ignoring mobile, you’re missing a massive part of the marketplace, which goes for both B2C and B2B brands. Everyone opens email on their phone today. So, if you […]

Do you want to increase your open and click-through rates? What about improving engagement and driving action? Who doesn’t want to see more conversions and a boost to the bottom line? Easier said than done, though. Well, not so fast. While the battle for consumer engagement goes on, there are tools you have to help […]

You want your brand to stand out. You want better engagement, more clicks, and conversions. And most importantly, you want happy customers who trust your brand and want to shop from you again and again. But in an increasingly competitive market, with more email saturation, and customers getting tired of endless messages in their inbox, […]

You get a customer to your site. They shop around and seem to be finding what they like. They add a few items to their cart. And then… Wait?! Where did they go? What happened? The dreaded abandoned cart. The bane of an eCommerce retailer’s existence. But while abandoned carts can be a bummer, they […]

You’re spending time and energy driving traffic to your website. But maybe the conversion rates aren’t there. What can you do?  One place to start looking is at your abandoned cart rates. The industry average is about 70%. If you notice that you’re seeing much higher abandonment numbers and lower conversation rates, then you may have […]