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The standard approach to converting abandoned carts has been around for a while. Send a three email series with the right timing, and hope you manage to snag a few of those customers.  For the most part, that approach works. Brands that send out abandoned cart emails can typically hope to win back a small percentage of […]

Email marketers pay a lot of attention to data, but one metric that stands out is conversion rate. Your email marketing conversion rate is one way to determine how effective your emails are — the more people taking action, the better.  Plus, a solid conversion rate can also add to the bottom line. The more […]

Email personalization isn’t always easy. In fact, it can be downright frustrating! When your data is all over the place, normalizing it into a usable form is challenging. And finally creating bulletproof content is impossible without the right solutions.  That is why solutions like Zembula or Movable Ink were created — they help address these […]

6 Ideas to Make Your Emails Living, Breathing Messengers So many promotional emails look so similar. At best, there’s an intriguing but static dominant art element. At worst, it’s yet another wall of text. Either way, your typical brand doesn’t exactly set the world on fire with their emails. When you consider how many promotional […]

Email personalization is so important. For many consumers, it’s what distinguishes you from other brands. Do it right, and you’ll build a loyal base of customers who will buy from you often.  Ignore personalization, or don’t go deeper than the basics, and you run the risk of getting sent to the archive folder. Consumers are […]

Movable Ink has been the top choice for email personalization in the past. It’s helped many marketers do what they previously couldn’t, and has allowed brands to innovate with personalization in email. And while Movable Ink was the best solution for this up until a few years ago, it’s not anymore.  Zembula is much easier to use […]

Do you open every email you get from brands? Probably not. There are plenty of reasons why. You’re busy. Or you don’t need to buy anything right now. And maybe, you’ve moved on to a competitor. And then maybe there’s the biggest reason of all…the messages are boring. We have limited time and attention today. […]

Timing, as they say, is everything. And that’s especially true when it comes to connecting with your customers in today’s fast-paced environment.  If you miss the mark in your campaigns or send them yesterday’s news, forget it, you’re too late. Instead, your customer may move on to a brand that sends them messages and content […]

We all know personalization is a key factor to email success today. But, many brands still aren’t using it effectively.  But, when done correctly, personalization can be a core driver of revenue. And that’s especially true for your lifestyle and triggered email campaigns like cart abandonment, loyalty updates, and package tracking.  So how can you […]