Blog

Being able to personalize your emails easily is crucial to your bottom line. When personalization becomes too complex, it takes more time and sucks resources out of your company. That means more expenses and fewer campaigns or campaigns that don’t work as well.  Movable Ink has been the top choice for email personalization until now. […]

Whether you are ready or not, it’s time to start thinking about your next holiday season. And this one is going to be a challenge!  With consumer behavior shifting and a possible recession looming, you need to take advantage of the time you have now to get ahead. Personalization will be super important for increasing […]

If you’ve spent any amount of time creating emails, and chances are if you’re reading this blog post — you have, then you know how important it is to have flexible tools. It can mean life or death for your campaign KPIs!  Us marketers are always on the lookout for the most flexible and powerful tools. […]

Ever walk into one of your favorite stores, get greeted by name, and find everything you want to buy ready and waiting for you on the shelves? It feels good, doesn’t it, knowing you’re getting that extra personalized treatment from the start. That sort of customer experience used to be common, and while shopping online […]

There’s no denying the explosion of online shopping. It goes beyond eCommerce. Retailers also rely on their online stores to drive customer engagement and conversions. In a world of omnichannel marketing, the in-store and online experiences tie together. And having the opportunity to shop seamlessly from either is something consumers want.  But that doesn’t mean […]

Holiday marketing isn’t just about Black Friday and Cyber Monday — if that’s your only focus, you may lose out on customers. No one wants that. So why shouldn’t you include a 4th of July email campaign? The 4th of July is one of a handful of U.S. holidays that lands outside the typical fall […]

It’s no secret that email is the best source of leads and return on investment for most companies. It’s easier to attract and convert customers when you have a solid email marketing strategy.  And, when you use email as a tool for growth, you can play the long game, building a relationship with your customers […]

The standard approach to converting abandoned carts has been around for a while. Send a three email series with the right timing, and hope you manage to snag a few of those customers.  For the most part, that approach works. Brands that send out abandoned cart emails can typically hope to win back a small percentage of […]

Email marketers pay a lot of attention to data, but one metric that stands out is conversion rate. Your email marketing conversion rate is one way to determine how effective your emails are — the more people taking action, the better.  Plus, a solid conversion rate can also add to the bottom line. The more […]