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Zembula’s Dimensions™ delivers on the promise of daily email personalization. Marketers have known the potential for years, but until now, it was not possible to efficiently deliver an automated personalization program in the daily retail marketing email. Zembula Dimensions™ has provided the first solution to fully automate daily email personalization and deliver over an 11x […]
At the end of 2012 my co-founder and I thought we had a Harvard business case study worthy idea on our mind… The idea? Let’s translate the physical scratch card that Macy’s sent out in the 1990’s for their anniversary sale, and update the concept as a refined digital experience delivered through email. When we […]
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The holiday season is when your business has the opportunity to stand out. But, with more customers buying each year, the holiday season starting earlier, and increased competition, you need to get creative. If you don’t, you may see a revenue dip as customers shop with someone else. Avoid that by leaning into Smart Banners™ […]
As a marketer, think of yourself as the conductor of the orchestra. The violin section may sound beautiful on its own, but when you add in the violas and cellos, the music becomes more robust, more full. The same is true for your organization’s outreach. Sure, it’s great if your company sends an email confirmation […]
Sometimes, you hit upon a great email offer. It gets higher than normal engagement rates, more people click through, and you see a boost in revenue. But, over time, the effectiveness of that messaging slowly starts to dip. While still above average, the numbers keep decreasing until that email performs exactly the same as the […]
When preparing for the holiday season, you have to get creative. Unfortunately, you can’t always rely on the messages that converted in the past. The same old stuff isn’t going to work as well during the busy winter months and the lead-up to Black Friday and Cyber Monday (BF/CM). But, it’s harder than ever in […]
If you sell anything online, you know that abandoned carts are a way of life. In fact, studies show that nearly 70% of shoppers abandon their cart at one point or another during the buying process. While that’s a very high rate, it doesn’t mean you can’t win some of these customers back and encourage them to […]
Don’t make your customers come to you. Instead, bring your messaging directly to them. The best way to do that is by reaching your customers where they spend most of their time — on their phones. Successful marketing outreach has moved beyond email to now include text messages or SMS. There’s no better time to […]
Thrive Causemetics is a luxury beauty brand. Beyond selling 100% cruelty-free, vegan products, Thrive Causemetics also deeply cares about supporting women-led causes, which is funded through their Bigger Than Beauty™️ campaign. Since a portion of every product purchased goes to the campaign, boosting the bottom line means more than simply increasing revenue, it helps others. Making […]
When you think about fall email marketing ideas, there’s probably one big flashing arrow pointing to one major event: Black Friday and Cyber Monday (BFCM). There’s no doubt BFCM drives a ton of traffic and sales for many retail and eCommerce brands. However, your fall marketing doesn’t have to begin and end there. There are […]
Across industries, about 70% of buyers abandon their cart. But what about the window shoppers — those who browse but never move items into their shopping cart? How do you win them back? The solution for many marketers has been through browse abandonment campaigns. These automated emails trigger to send to customers and help reengage them. […]