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Transactional emails present a fantastic opportunity to activate and reengage your customers driving them to take more action. So are you capitalizing on that? These emails have a much higher open rate compared to traditional marketing messages and newsletters. So, with more eyeballs on your content, it makes sense you want to find ways to […]

Every brand needs an email personalization strategy. If you don’t have one, you’ll get left behind. And that means going beyond a Hey [Name], or personalized subject line. Your messaging needs to feel like 1:1 communication, not a blast email sent to the masses.  Customers demand it. They want to see communications from companies specific […]

The holiday season is when your business has the opportunity to stand out. But, with more customers buying each year, the holiday season starting earlier, and increased competition, you need to get creative.  If you don’t, you may see a revenue dip as customers shop with someone else. Avoid that by leaning into Smart Banners™ […]

As a marketer, think of yourself as the conductor of the orchestra. The violin section may sound beautiful on its own, but when you add in the violas and cellos, the music becomes more robust, more full. The same is true for your organization’s outreach. Sure, it’s great if your company sends an email confirmation […]

Sometimes, you hit upon a great email offer. It gets higher than normal engagement rates, more people click through, and you see a boost in revenue.  But, over time, the effectiveness of that messaging slowly starts to dip. While still above average, the numbers keep decreasing until that email performs exactly the same as the […]

When preparing for the holiday season, you have to get creative. Unfortunately, you can’t always rely on the messages that converted in the past. The same old stuff isn’t going to work as well during the busy winter months and the lead-up to Black Friday and Cyber Monday (BF/CM).  But, it’s harder than ever in […]

If you sell anything online, you know that abandoned carts are a way of life. In fact, studies show that nearly 70% of shoppers abandon their cart at one point or another during the buying process.  While that’s a very high rate, it doesn’t mean you can’t win some of these customers back and encourage them to […]

Don’t make your customers come to you. Instead, bring your messaging directly to them. The best way to do that is by reaching your customers where they spend most of their time — on their phones. Successful marketing outreach has moved beyond email to now include text messages or SMS. There’s no better time to […]

Thrive Causemetics is a luxury beauty brand. Beyond selling 100% cruelty-free, vegan products, Thrive Causemetics also deeply cares about supporting women-led causes, which is funded through their Bigger Than Beauty™️ campaign. Since a portion of every product purchased goes to the campaign, boosting the bottom line means more than simply increasing revenue, it helps others.  Making […]