How Zembula's Smart Banners™ Helped Hat Heaven Deliver Personalized Customer Experience and Boosted their Revenue
Learn how retail brand Hat Heaven used Zembula’s Smart Banners™ to create a personalized email experience for their customers, driving clicks and revenue.
Hat Heaven is a family-owned and operated retail and eCommerce shop that sources and creates a wide range of unique caps. The company also works to design and curate hats that can’t be found anywhere beyond its online shop and brick-and-mortar store in the South Bronx, New York.
With over thirty years of retail experience serving customers, Hat Heaven wanted to bring its distinctive eye for design and outstanding customer service to a successful eCommerce storefront.
Most importantly, the Hat Heaven team needed to find an easy way to deliver a personalized and streamlined customer experience. They found exactly what they were looking for with Smart Banners™.
Here’s what happened.
The challenge: Increase customer lifetime value and take advantage of data to build brand loyalty
In today’s digital age, businesses constantly look for new and innovative ways to reach their target audience and boost engagement and conversions.
A big part of that is tapping into data. With eCommerce storefronts, retailers have the opportunity to learn about their customer behavior directly from the items they browse and buy.
Here are some key stats:
- 83% of consumers will provide their data to get more personalized experiences from brands.
- 77% of consumers have bought from, recommended, and paid more for products and services from brands that provide a personalized customer experience.
- 88% of consumers think their customer experience is just as important as the product.
It goes to show that personalization and customer experience are critical to success. However, the results are mixed. While 85% of brands think they are offering a personalized experience, only 60% of consumers agree.
It’s critical to do what you can to close the gap. And that’s exactly what Hat Heaven has set out to do, give a great personalized customer experience, both online and in person.
The solution: Implement Smart Banners™ to tie in with campaign objectives
As with many retailers, Hat Heaven uses a few key email marketing campaigns to help boost clicks and conversions. So, it was a no-brainer to focus on those and create personalized Smart Banners™.
Hat Heaven implemented Smart Banners™ on a few different campaigns, including:
- New product alerts
- Loyalty information, deals, and updates
- Abandoned cart notifications
- Package tracking
Ensuring each customer gets the right message is easy with Zembula’s Campaign Decision Engine.
This AI-powered tool runs through the display boundaries set by the marketing team and then only shows banners that meet the requirements. So, the process is automated and easy. The team at Hat Heaven didn’t need to stop and start campaigns or run a ton of A/B tests to see what customers would respond to most.
The decision engine determines the best-performing banner within milliseconds.
The results: Increases in click-through rates and revenue
After running emails featuring personalized Smart Banners™, Hat Heaven saw results. There was nearly a 3% increase in click-through rate and a 9.16% lift in revenue in emails using Smart Banners™.
Zembula’s Smart Banners™ and Smart Blocks™ workes seamlessly with Hat Heaven’s existing marketing stack, from email service providers to loyalty tools, so integration is simple.
Now, with Smart Banners™ in place, Hat Heaven’s team can feel confident they are giving their customers the most up-to-date information about their accounts and improving their overall experience.
Plus, with retail and eCommerce shops, the better a customer feels about the communication they receive from brands, the more likely they are to keep buying and less likely to return products.
Learn more about Zembula
We’d love to chat if you want to see how your brand can start seeing the same kind of click-through and revenue boost in your emails.
One of our email experts will learn about your brand and show you how Zembula can improve your customer experience, build loyalty, and generate more engagement.
Get in touch with us today, and we’ll set you up with a demo.
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