How enterprise retailers can scale personalization with Smart Blocks™

In the Promotions tab era, visibility is everything. Consumers only see a handful of emails at a glance. If your most important messages aren’t seen, they don’t drive revenue.

Here’s where Smart Blocks™ make a difference for enterprise retailers, making it easy to personalize at scale and ensure your most important, revenue-driving messages get seen.

Smart Blocks™ are a part of Zembula Dimensions™, a solution for automating real-time personalization across enterprise retail email. These dynamic content blocks let marketers add data-driven personalized messaging anywhere in an email.

No need to worry about rebuilding templates, additional developer support, or manually recreating brand consistency across messaging. It’s all done for you.

Smart Blocks increase visibility without slowing production

Brands already have a lot of customer data — loyalty status, recent views, purchase behavior — but most of it often ends up in one-off triggered emails or stand-alone campaigns.

Smart Blocks help you unlock that data by inserting high-performing personalized content into your highest-volume sends. These modular content blocks automatically update at the moment of open, pulling from real-time data like:

• Recent product views
• Browsing or purchase history
• Promotion eligibility
• Seasonal or category-specific merchandising
• Personalized offers based on known preferences

This turns your static campaigns into revenue-driving messaging without needing to build new emails from scratch. And in the Promotion tab era, that additional visibility is a competitive advantage.

Smart Blocks are designed to support a wide range of personalization strategies inside your existing emails. Use them to:

• Highlight hero images that align with the subject line
• Add merchandising buttons that reflect browsing behavior
• Insert recommended products or categories
• Call out active promotions, coupon codes, or price drops
• Automate seasonal or loyalty-based merchandising without manual updates

And because Smart Blocks work alongside Smart Banners™ and Smart Kickers™, you can reinforce key revenue-driving messages at every scroll point on both desktop and mobile.

The 18% swing proves how impactful daily personalization can be when tied to revenue, not just personalization. Integrating triggered content into batch sends can drive measurable revenue growth, even without increasing send volume.

Faster personalization at scale

In the past, personalization has meant recreating templates, managing segments, or needing teams of people to create and manage campaigns. With Smart Blocks, there’s none of that.

These work within your existing templates, ESP, and creative pipeline. The content is modular, dynamic, and real-time. So you can scale personalization without slowing delivery or pausing and stopping campaigns to make manual adjustments.

That gives retail marketing teams a scalable way to increase personalization frequency without creating production bottlenecks or risking brand consistency.

Our automation solution can help you maintain brand and merchandising consistency, following brand guidelines across messaging while automatically flagging any errors for manual review before sending.

Test what’s actually working over time

Retailers can default to one-off A/B tests to evaluate creativity, but that snapshot rarely tells the full story. Zembula’s approach emphasizes longitudinal testing — tracking performance across multiple sends to understand real revenue impact.

Smart Blocks make it easy to insert, test, and iterate personalized content across segments, campaigns, and time, so you can make decisions based on what consistently drives incremental revenue, not just open rates.

Learn how this approach helped J.Crew generate 41x return on spend by working with Zembula here.

Put your best-performing messages where they’ll be seen

When your top-performing content isn’t being seen, you’re leaving revenue on the table. Smart Blocks help fix that by making it easy to integrate revenue-driving content into every message you send — batch or triggered.

Pair them with Smart Banners at the top and Smart Kickers at the bottom of your emails to integrate personalized messaging across every email. That’s how retail brands like Thrive Causemetics have seen a 17% lift in email revenue.

Click here to book a demo and see how Zembula helps enterprise retail teams increase visibility, reduce production friction, and scale personalization across the Promotions tab inbox.