How Smart Blocks™ make email personalization easier

In the Promotions tab era, getting your best content seen is harder than ever. And, for many enterprise retailers, the content that could drive the most revenue gets buried in triggered journeys — rarely tested, unoptimized, and often unseen.

Smart Blocks™ help change that. These modular, real-time content blocks surface high-performing messages in your highest-volume sends while streamlining your production process.

Personalize every message — automatically

Personalization matters more than ever. But, it’s not always easy to accomplish at scale. If you have a large list, your team doesn’t have the time to manually update content, tweak code, or endlessly segment. 

And even if they do, you want them to use their time for better purposes, creating strategy, improving customer experiences, and generating more conversions.

Smart Blocks plug directly into your existing templates, update at the moment of open, and use data you already have to tailor content to each customer. That means no manual tweaks, additional coding, or slowing down your creative time to ensure consistent branding and QA. It’s done automatically.

Use Smart Blocks to insert personalized:

• Product recommendations
• Category promotions
• Loyalty updates
• Ratings and reviews highlights
• Back-in-stock alerts
• Countdown timers
• Local store or weather-driven content

Because Smart Banners are modular and dynamic, you can use them across batch and triggered emails, ensuring your best-performing content gets seen. And when personalization doesn’t align with the customer’s expectations, it can do more harm than good. Cognitive dissonance in email leads to confusion, mistrust, and reduced performance.

This approach goes beyond personalizing for the sake of it. Instead, enterprise retailers can use data to drive revenue in every send.

Here’s how Smart Blocks™ help take email personalization to new levels. 

Automate personalization without bottlenecks

With Smart Blocks, personalization is automatic. Set your email templates, connect that data, define your display rules, and drop in a single snippet of code.

From there, Smart Blocks update in real-time at the moment of open. No redesigns, manual updates or rebuilds, and no pausing campaigns to make manual adjustments. So you can personalize at scale without interrupting your workflow. Instead, campaigns are automated with real-time updates that help increase visibility and revenue.

Our approach also helps you test smarter. Instead of relying on single-send A/B tests or open rates, we use longitudinal audience testing. That way, you can see which content actually drives revenue across time, rather than guessing or making decisions based on single-day results.

it’s the same approach J.Crew used to scale their personalization across batch and triggered sends, generating a 41x return on spend.

Turn every email into a revenue opportunity

When your most valuable content only lives in triggered journeys, it can get missed. Smart Blocks make it easy to surface those high-performing messages in daily sends, so your best content actually gets seen.

Whether it’s product recommendations, loyalty updates, restocks, or urgent promotions, Smart Blocks help ensure you’re not relying on a single open to drive results. Every email becomes an opportunity to increase visibility and generate incremental revenue — without slowing your team down.

Click here to request a demo and see how Smart Blocks help enterprise retail teams scale personalization, reduce production friction, and maximize ROI in the Promotions tab era.