How Smart Banners™ Helped the Virginia Lottery Automate and Streamline Lottery Email Updates
Learn how Virginia Lottery used Smart Banners™ to help improve their processes and remove manual workflows while giving players personalized updates.
Every year, tens of millions of people buy lottery tickets with the hopes of winning big. So, to generate interest, lottery brands must keep consumers up to date on the ever-changing jackpot prizes, drawing days, and lottery results.
So Virginia Lottery turned to Zembula and implemented Smart Banners™ to help keep their players up to date with critical information about Mega Millions and Powerball jackpots.
Here’s what happened.
The challenge: Find a way to easily automate lottery updates for customers
With jackpot amounts for Mega Millions ranging into hundreds of millions of dollars, it’s no surprise buyers wanted to be updated on the jackpot and winning numbers.
That was the challenge for Virginia Lottery. But, the team found it difficult to automate and personalize information at scale. Plus, they needed to keep in mind that numbers and drawing dates change frequently. Virginia Lottery had another goal, too. The marketing team wanted to find a way to easily display Powerball and Mega Millions jackpot amounts, specifically on days that would align with the drawing dates for each game.
The Virginia Lottery team wanted to utilize their email marketing better. Ideally, the marketing team hoped to automate key dates and jackpot information to customers and keep a great player experience while removing time-consuming and error-prone manual processes.
The solution: Use personalized Smart Banners™ to personalize information
Virginia Lottery worked with Zembula and implemented Smart Banners™ to solve these challenges.
Together, the team at Virginia Lottery and Zembula created a Smart Banner™ that displayed lottery jackpot values in real-time. Since Zembula updates at moment-of-open and not moment-of-send, data can be automatically updated while campaigns send without needing to stop or pause them to do manual changes.
Using Zembula’s AI-powered Campaign Decision Engine, Virginia Lottery could create rules within the platform dictating when images would display on particular days. Then, when a jackpot amount hits all the parameters the marketing team sets, the Smart Banner™ appears in the emails.
And if the parameters aren’t met, the banner shrinks to an invisible pixel, so nothing about the underlying email changes — it’s business as usual.
The results: Smart Banners™ help streamline processes and remove manual updates
For the Virginia Lottery marketing team, Smart Banners™ made automatically sharing the latest Mega Millions and Powerball jackpot amounts easy. There was no need to manually add images, which helped streamline the processes and reduced potential errors.
With so much on their plate already, marketers know the value of having more effective workflows that help reduce the risk of mistakes. That can save your team from headaches and provide more time to focus on player engagement and creating more emails that drive a positive player experience.
For lottery brands, that’s an essential way to stand out from the competition.
Learn more about Smart Banners™
Do you want to find a solution to streamline your processes, remove tedious manual updates, and send personalized customer emails?
Zembula has the solution.
Learn how Smart Banners™ can improve how you connect with your lottery customers and give your brand more opportunities to drive engagement.
Click here to connect with one of our experts and get a demo today.
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