How Retailers Can Use Smart Banners™ to Drive Revenue
Want to drive more revenue from your email list and at in-store events? Turn to Smart Banners™. Learn how retailers can use these to increase revenue.
Retailers face more competition than ever. Between eCommerce shops and shifting consumer habits, it takes more time, effort, and energy to get your products in front of consumers.
Fortunately, email marketing can help. It’s still the best channel for retailers to reach customers. But basic email marketing isn’t enough today. You have to do more, consumers demand it, and you need to deliver.
That’s why email personalization is so critical for retailers right now. And there’s no better way to add hyper-personalized, timely, and relevant messaging to your emails than with Smart Banners™.
Let’s look at how you can do more with your emails with Smart Banners™.
The trends retailers are watching
The last few years have turned shopping on its head. And while things are slowly going back to normal, not everything will remain how it once was — for consumers or retailers.
Here are some areas where retailers need to watch:
- Shift to omnichannel: In-store shopping is back on the rise, but consumers also want to be able to blend online in-store and mobile browsing/purchasing.
- In-store pickup: This has become a popular option, combining the convenience of online shopping with the immediacy of in-store pickup.
- Experience-driven retail: Shoppers want in-store experiences, not just transactions. Retailers that offer unique in-store experiences have an edge.
- Local Shopping: There is a lot of interest in supporting local businesses and finding more active ways to be focused on the community.
As marketers in retail dig into these trends, it’s important to figure out ways to help use email to take advantage of opportunities. Thankfully, Smart Banners™ make it easy.
Personalize at scale, automatically
And getting started is simple. The Zembula platform allows you to personalize at scale, reaching everyone on your list with personalized messages tailored to them without spending hours manually tweaking code or campaigns.
Instead, all your need to do is pick your email templates, hook up your data sources, and set your message display parameters. Then add a snippet of code and you’re set. Our AI-driven Campaign Decision Engine runs through your data and display rules, and picks the message most likely to drive action.
That’s how our amazing clients have seen a 10-17% increase in revenue from emails using Smart Banners™.
A few ways retailers can capitalize with Smart Banners™
Here’s how to start using Smart Banners™ to drive more revenue.
One of the best ways to improve revenue is to ensure you have a lot of happy customers who keep coming back to buy more. These customers are much easier to get than first-time shoppers and have a higher long-term customer value.
Tapping into data-driven insights helps. That’s why performative personalization stands out. Rather than sending a generic message, data tell us that this customer is more likely to buy this product based on their shopping history.
Another way to reach customers is by getting hyper-local. You can send emails encouraging shoppers to come to special VIP in-store events for loyalty members, tapping into that experiential retail many consumers want. That also helps drive in-store traffic.
Smart Banners™ also let you pull in geolocation to direct readers to their closest store for deals, sales, and new items or to cash in some of their loyalty points for something special.
Flash sales and special promotions can also drive more shoppers to local in-store events. And Smart Banners™ are the perfect tool to let them know to come to the store and start shopping. These reminders can help increase revenue.
With a Smart Banner™ sitting right at the top of your email, you can turn everything you send — from a weekly newsletter to a shipping update — into a special personalized message for every reader.
Do you want to see more engagement and revenue?
Doesn’t every brand? Here’s the good news. We can help you get there.
If you want to see how Smart Banners™ can help you drive more revenue and boost engagement, we’d love to chat. Get in touch and one of our email experts will learn about your brand and show you how Zembula can work for you.
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