Abandoned Cart
Advance the art & science of your carts
Go beyond the basic cart message to incorporate existing customer data to deliver an exceptional customer experience and improve performance 2-3x.
Are you maximizing the potential of all your existing customer data?
![A Flowchart Titled &Quot;Abandoned Cart&Quot; With Subcategories: Social Proof, Subscription, Coupons, Reactivation, Loyalty, Welcome, Abandoned Browse, Shipment Tracking, Order, And Person.](https://www.zembula.com/wp-content/uploads/2024/06/Chaos-Mobile-Abandoned_Cart@2x.png)
Liberate your customer data and increase abandoned cart visibility by 14x
Apply welcome discounts to abandoned carts and increase conversion rates 2-3x from a standard cart message.
![Email Template Offering A Discount On A Product With Placeholders For Subject, First Name, Coupon Code, Discount, And Product Name. The Offer Displays The Coupon Savings And The Original Price In Two Design Variations.](https://www.zembula.com/wp-content/uploads/2024/06/Abandon-Browse-Welcome-Discount.png)
Show loyalty status and points applied to the abandoned cart message and increase conversions 2-3x over a standard cart message.
![Email Template With Placeholders For Personalization, Showing A Special Offer For A Product At A Discounted Price Of $95.00, Reduced From $129.00. Includes Two &Quot;Go To Cart&Quot; Buttons.](https://www.zembula.com/wp-content/uploads/2024/06/Abandoned-Cart-Loyalty.png)
Upsell abandoned carts by promoting subscription to products that customers have previously purchased that are also carted.
![Email Reminder Showing Products Left In The Cart With Option To Add To Order. Includes Product Images, Descriptions, And &Quot;Buy Now&Quot; Buttons.](https://www.zembula.com/wp-content/uploads/2024/06/Subscription-Abandoned-Cart.png)
Increase the conversion rate of your abandoned cart message by showing the price when broken out into 4 payments with Klarna, Affirm, or other BNPL providers.
![Email Template Displaying A Subject Line, A Message Indicating A Product Is On Sale With A &Quot;Go To Cart&Quot; Button, And Images Of Products With A Sale Price And Original Price.](https://www.zembula.com/wp-content/uploads/2024/06/BNPL-Abandoned-Cart.png)
Increase abandoned cart conversions by applying the birthday discount to the cart and increase conversions 2-3x over a standard cart banner.
![Two Versions Of An Email Template Displaying A Birthday Discount For A Product. Both Designs Feature Colorful Icons, Pricing, And A &Quot;Go To Cart&Quot; Button.](https://www.zembula.com/wp-content/uploads/2024/06/Abandoned-Cart-Birthday.png)
Build trust with animated and rotating reviews to provide social proof for carted products to increase conversion rates.
![Email Template Showcasing Product Reviews And A &Quot;Go To Cart&Quot; Button. The Email Template Includes Placeholders For The Recipient'S First Name, Product Name, Product Images, And Review Text.](https://www.zembula.com/wp-content/uploads/2024/06/Abandoned-Cart-Social-Proof.png)
Work with Zembula’s team of experts to create new and unique data combinations that perform with your audience.
![An Email With A Subject Line, An Icon Of A Lightbulb, And Several Question Marks In The Header And Body Content. The Email Has A Blue Theme And Includes Some Text Placeholders.](https://www.zembula.com/wp-content/uploads/2024/06/New-Combinations.png)
![Email Template Offering A Discount On A Product With Placeholders For Subject, First Name, Coupon Code, Discount, And Product Name. The Offer Displays The Coupon Savings And The Original Price In Two Design Variations.](https://www.zembula.com/wp-content/uploads/2024/06/Abandon-Browse-Welcome-Discount.png)
![Email Template With Placeholders For Personalization, Showing A Special Offer For A Product At A Discounted Price Of $95.00, Reduced From $129.00. Includes Two &Quot;Go To Cart&Quot; Buttons.](https://www.zembula.com/wp-content/uploads/2024/06/Abandoned-Cart-Loyalty.png)
![Email Reminder Showing Products Left In The Cart With Option To Add To Order. Includes Product Images, Descriptions, And &Quot;Buy Now&Quot; Buttons.](https://www.zembula.com/wp-content/uploads/2024/06/Subscription-Abandoned-Cart.png)
![Email Template Displaying A Subject Line, A Message Indicating A Product Is On Sale With A &Quot;Go To Cart&Quot; Button, And Images Of Products With A Sale Price And Original Price.](https://www.zembula.com/wp-content/uploads/2024/06/BNPL-Abandoned-Cart.png)
![Two Versions Of An Email Template Displaying A Birthday Discount For A Product. Both Designs Feature Colorful Icons, Pricing, And A &Quot;Go To Cart&Quot; Button.](https://www.zembula.com/wp-content/uploads/2024/06/Abandoned-Cart-Birthday.png)
![Email Template Showcasing Product Reviews And A &Quot;Go To Cart&Quot; Button. The Email Template Includes Placeholders For The Recipient'S First Name, Product Name, Product Images, And Review Text.](https://www.zembula.com/wp-content/uploads/2024/06/Abandoned-Cart-Social-Proof.png)
![An Email With A Subject Line, An Icon Of A Lightbulb, And Several Question Marks In The Header And Body Content. The Email Has A Blue Theme And Includes Some Text Placeholders.](https://www.zembula.com/wp-content/uploads/2024/06/New-Combinations.png)
Why is Zembula perfect for your daily email personalization?
Book a DemoThe long-tail of combining customer data and design in unique ways drives 65% of your total revenue lift with Zembula Dimensions™. Our composition engine makes it quick and easy to create this long tail of use cases, along with providing the decision engine to always pick and personalized the perfect use case for every consumer in every unique moment.
![A Webpage Displays A List Of Email Templates Including &Quot;Abandoned Cart,&Quot; &Quot;Abandoned Browse,&Quot; And &Quot;Reactivation,&Quot; Each With Corresponding Icons And Layout Options.](https://www.zembula.com/wp-content/uploads/2024/06/Hundreds-of-Use-Cases.png)
The customer data you’ve worked so hard to collect is best leveraged to deliver the long-tail of personalization in your daily email. Why? Because your daily email is the heartbeat of your marketing program, and it’s the most likely email to be opened when a consumer looks at their inbox. If you have exactly the right personalization in every one of those emails, consumers will reward you by spending more.
![A Performance Results Dashboard Showing Unique Conversions, Conversion Rate, Revenue, Transaction Lift, And Improvements. The Dashboard Includes A Line Graph Of Relative Performance And Details Of Different Test Variants.](https://www.zembula.com/wp-content/uploads/2024/07/HP-Maximize.png)
It’s as simple as dropping an image at the top and bottom of your master email template. Once the images are placed, you never have to touch them again. Zembula dynamically picks from hundreds of use cases to display the perfect personalized experience in every open, and you can add additional use cases any time without updating the html in your email template.
![Two App Icons Connected By Dotted Arrows: One Icon Features A Stylized Letter &Quot;Z&Quot; And The Other A Green Mail Envelope.](https://www.zembula.com/wp-content/uploads/2024/07/ESP-Integrations.png)
Once you’ve dropped the Zembula image at the top and bottom of your daily email’s master template, you’re set. You won’t have to change or manage anything on a daily basis. It’s also easy to add and test in new use cases, which can all be done within the Zembula platform without having to update your email HTML.
![A Square Icon With A Pink Diagonal Line Cutting Across A Circle Labeled &Quot;Change&Quot; In The Center, Surrounded By A White Background And A Soft Blue Border.](https://www.zembula.com/wp-content/uploads/2024/07/No-Change.png)
Across all our enterprise retail customers, Zembula consistently delivers at least 11x return on spend. You’ve invested a lot in collecting valuable customer data, and Zembula provides the solution you need to maximize the revenue return on that data.
![Bar Chart With An Upward Arrow Depicting Increasing Roi. Left Label 'Roi' And Right Label Has An Icon Resembling A Target Or Focus Area.](https://www.zembula.com/wp-content/uploads/2024/07/Line-Go-Up.png)
![A Webpage Displays A List Of Email Templates Including &Quot;Abandoned Cart,&Quot; &Quot;Abandoned Browse,&Quot; And &Quot;Reactivation,&Quot; Each With Corresponding Icons And Layout Options.](https://www.zembula.com/wp-content/uploads/2024/06/Hundreds-of-Use-Cases.png)
![A Performance Results Dashboard Showing Unique Conversions, Conversion Rate, Revenue, Transaction Lift, And Improvements. The Dashboard Includes A Line Graph Of Relative Performance And Details Of Different Test Variants.](https://www.zembula.com/wp-content/uploads/2024/07/HP-Maximize.png)
![Two App Icons Connected By Dotted Arrows: One Icon Features A Stylized Letter &Quot;Z&Quot; And The Other A Green Mail Envelope.](https://www.zembula.com/wp-content/uploads/2024/07/ESP-Integrations.png)
![A Square Icon With A Pink Diagonal Line Cutting Across A Circle Labeled &Quot;Change&Quot; In The Center, Surrounded By A White Background And A Soft Blue Border.](https://www.zembula.com/wp-content/uploads/2024/07/No-Change.png)
![Bar Chart With An Upward Arrow Depicting Increasing Roi. Left Label 'Roi' And Right Label Has An Icon Resembling A Target Or Focus Area.](https://www.zembula.com/wp-content/uploads/2024/07/Line-Go-Up.png)
Zembula is built for daily email personalization at scale
Our Composition Engine makes it easy to deliver the ultimate daily email experience that’s fully automated and leverages all your customer data to optimize revenue and customer loyalty.
![Diagram Showing A Flowchart Of Categorized Boxes Leading To A Web Interface With The Subject &Quot;Hero Category Targeting&Quot; And Options Labeled &Quot;Smart Banner&Quot; And &Quot;Smart Kicker.](https://www.zembula.com/wp-content/uploads/2024/06/1_1-Content-Blocks.png)
![Forever 21&Quot; Is Written In Bold, Black, Uppercase Letters On A White Background.](https://www.zembula.com/wp-content/uploads/2024/04/Frame-1171276899.png)
“We are pleased with our results and were able to get an 11x ROAS with Zembula. In addition to an amazing return, Zembula is easy to use and quick to get started with.”
Easily integrate with your existing data feeds
Minimize the effort required by your IT team, and direct your existing feeds to Zembula.
We transform, normalize and combine data, making it easy to design with.
![The Salesforce Marketing Cloud Logo](https://www.zembula.com/wp-content/uploads/2024/06/Sf-marketingcloud-logo-1.png)
![Salesforce Commerce Cloud Logo](https://www.zembula.com/wp-content/uploads/2024/06/salesforce-commerce-cloud-logo-1.png)
![Mulesoft](https://www.zembula.com/wp-content/uploads/2024/06/MuleSoft_Logo_2019-1.png)
![Oracle And Crowdtwist Logos With A Plus Sign Between Them, Indicating A Business Collaboration Or Partnership.](https://www.zembula.com/wp-content/uploads/2024/06/crowdtwist_inc__logo-1-e1720618462154.png)
More solutions
See all the use cases beyond abandoned cart that will add incremental revenue to your daily marketing email.
Increase the visibility of your loyalty program and integrate loyalty with the rest of your customer data to create richer customer experience and a more loyal customer.
Improve the customer experience of waiting for a shipment and simultaneously improve the 2nd and 3rd purchase rates.
Increase the visibility and fidelity of one of your best performing customer events.
Turn repeat purchasers into subscribers of the products they can’t live without and create a more predictable revenue stream.
Implementation is fast and easy
We’re experienced working with enterprise customers who have limited resources and we will help you get up and running in under 6 weeks. We do all the work, and you provide feedback and approve it.
- Data mapping and discovery
- Data connections
- Creative development
- Content build out
- Platform QA & testing
- Email QA testing
- Acceptance
- Launch
- Scheduled check-ins
Resources and insights
FAQ’s
Looking for help?
Here are our most frequently asked questions.
No, you want to make sure you take full advantage of the customer data you have and display the best converting banner a subscriber qualifies to see. You also want to create different versions of the banner to rotate through in the daily email to keep your content fresh.
It’s fast. We provide you with templates and our design team will take a first pass at designing the banners. We then hand the banners off to you and your team to review them and provide feedback. This can all be completed within a week or two along with all the other use cases and banners we will be creating for you.
We pick the easiest way given your unique data setup. Sometimes that’s using our free website snippet and mobile SKD. Other times you may be using solutions you already have like mParticle that we easily integrate with to get the data. We have lots of options so we can make it as easy as possible for your IT team.
Grow your revenue and customer loyalty
![A Bearded Man Wearing A White Shirt Looks At His Phone While Holding A Credit Card, With Icons Of A Star Mail Envelope And A Dollar Graph Connected In The Background.](https://www.zembula.com/wp-content/uploads/2024/04/Group-1171276246-1.png)