How Beauty Brands Can Use Smart Banners™ to Boost Engagement
Do you want more of your readers to click and convert? It’s time to embrace Smart Banners™. Learn how beauty brands are using them to boost engagement.
Beauty shoppers are some of the most engaged out there, especially for eCommerce brands. Sure, these buyers love their old favorites, but a growing percentage of them are interested in exploring new products.
That gives your brand an excellent opportunity to connect with more consumers since they are primed to want more from your company. And the best way to do that?
Through email personalization, specifically using Smart Banners™ to drive attention and action. Here are some ways to do it.
How Smart Banners™ drive action
Smart Banners™ are personalized displays at the top of every email you send. They present a lot of valuable real estate, especially for readers on mobile devices. So we’ve found that mainly using revenue-driving messages in your banner strategy is the perfect way to encourage your shoppers to click more often.
Our fantastic client Makeup Cartel is a perfect example. They use a six Smart Banner™ rotation with their readers. Five are directly related to driving engagement and conversions, while the sixth is for real-time shipment tracking.
Where Smart Banners™ can help you stand out is through what we like to call performative personalization. It uses data-driven insights to highlight personalized information based on shoppers’ interests and behaviors to help drive engagement. Rather than using no personalization or generic personalization for the sake of it, performative personalization helps move the needle with revenue.
Another of our wonderful beauty clients, Thrive Causemetics, has seen a 10-17% lift in revenue in emails that use Smart Banners™ for better personalization and customer experience.
Here’s a closer look at a few of the Smart Banners™ in action.
The main driver for engagement should be personalization. Beauty brands can leverage data to see customers’ preferences and buying habits and send tailored recommendations and personalized offers.
Smart Banners™ also make it easy to include user-generated ratings and reviews, which is a great way to capture attention and encourage purchase.
Another way to reach more customers is through surprise and delight. There’s nothing new about this, except now beauty brands can go all in on personalization and feature products you know your readers will love based on their customer data.
Abandoned cart and browse Smart Banners™ provide another way to drive engagement and conversions. Remind shoppers about what they’ve liked and left behind.
And you can sweeten the pot by adding discounts, free shipping, financing options, or letting loyalty members use their points for purchases.
Many beauty buyers are recurring shoppers. So why not let them know when it’s time to replenish something they’ve previously bought — and make it really simple to complete the purchase?
Smart Banners™ make it easy (and automated) to send personalized reminders on products, subscription boxes, and more. Plus, it’s another way to add to your readers’ customer experience.
Speaking of your most loyal shoppers, include them in your marketing strategy. Smart Banners™ can help reward them with access to special deals, new releases, and upcoming events.
And since Smart Banners™ pull in real-time data, you can use them to let your customers know exactly where they stand with points and how they can use their membership benefits.
Zembula can help beauty brands get more out of email
As the competition across both eCommerce-focused beauty brands and the inbox heats up, you need to find a new way to stand out. The best way to do that is through sending more personalized emails to your subscribers.
With Zembula, it’s easy to start. We make it simple to create automated campaigns that deliver a 1:1 level of personalization to your list. These emails will improve their customer experience, help them build trust with your brand, and drive more engagement.
Interested in learning more? We’d love to chat and learn more about your customers and how Zembula can help.
Click here to request a demo.
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