Email Personalization: The Stats Marketers Need to Know

The days of sending out the same message to everyone on your email list are long gone. Or, they should be anyway. If that’s something you’re still doing, it’s never too late to start making a change. 

Look at ways you can get more personalization into both your list and your emails. Chances are, once you start doing that, you’re going to see a boost in your numbers, not to mention your bottom line.

When it comes to email personalization, the statistics don’t lie. Customers prefer it, and brands see better open, click-through, and conversion rates when they make an effort to personalize emails.

Here, we’re going to highlight some of the key email personalization statistics marketers need to know right now. 

Open, click, and conversion rates are better with personalization

Alright, let’s start with the basics. Emails that are personalized are shown to have better open, click, and conversion rates compared to those without any sort of personalization. When you’re trying to get customers off your list, those stats matter. 

Remember, if you can even get a vast majority of your potential customers to open an email, it’s incredibly difficult to get them to buy something. So, using personalization in every part of your email marketing, including subject lines, can make a huge difference. 

Check out these stats:

• For brands that do personalize their marketing emails and promotions, they a nearly 30% jump in unique open rates compared to non-personalized emails.
• Over 80% of marketers say they’ve tracked an increase in open rates in emails that are personalized.
• Personalized emails see transaction rates that are six times higher than non-personalized emails. How about that for conversion?

So right there, some of those stats really highlight the potential. Those three key numbers that every email marketer looks at: open, click, and conversion, are better when emails are personalized. 

Customers increasingly demand personalized emails

Now, what about customers?

Yup, they want personalized emails too. 

Over 90% of customers say they are more likely to shop with brands who send them emails that are tailored to them with relevant offers.

Also, 80% of customers say they are more likely to buy from brands that offer them personalized experiences. And, here’s a shocking stat, nearly 50% of consumers say they’d like to hear from their favorite brands more often! The power of personalization is strong; it can get you to stand out in a crowded inbox.

So it’s clear that customers want more from you when it comes to personalization. And that’s actually good news because email is still the best way to get customers interested in your brand. Over 80% of small and medium-sized businesses say email is their primary channel for getting new customers.

Personalized emails boost the bottom line

Every business wants to make money, that’s why we’re here, right? But too many businesses are missing out on not only getting new customers but getting current customers to spend more beause they aren’t personalizing emails.

Nearly 70% of consumers say they’ve unsubscribed from emails because they get too many that aren’t relevant to them. Another 72% of customers say they will only engage with marketing that have personalized messaging.

So not including personalization in your emails is potentially turning your customers off.

On the other hand, when brands do focus on personalizing emails, they see big boosts in revenue.

Here are a few stats for you to back that up:

• Personalized emails see a median return on investment of approximately 122%.
• Birthday emails generate revenue that’s over 340% higher than standard promotional emails.
• Emails that are segmented, targeted, and personalized generate nearly 60% of all revenue.

So you can see, for customers, personalization matters. Just doing a little bit of personalization in all your marketing efforts; including abandoned cart, loyalty, and order confirmation emails.

What are you waiting for?

So, here’s the big question: if you aren’t using personalization in your emails right now, what are you waiting for?

This is something you should start including in all of your email marketing campaigns. The more personalization you can include, in every single stage of your email funnel, the better off you’re going to be, and the more likely your customers will buy.