5 Benefits of Automating Email Marketing
Do you want to reach more customers through email and improve clicks and conversions? Try leaning into email marketing automation. Here are the benefits.
Using manual processes to send emails to large lists can be inefficient, time-consuming, and limit the effectiveness of campaigns.
Every marketer knows this. But the reality is it doesn’t have to be this way. Relying on email marketing automation can help you overcome these challenges, improve the effectiveness of email marketing campaigns, and better connect with your customers.
Now is the perfect time to start if you aren’t all-in on automating email marketing. Here are a few key ways it can benefit your band and improve your customer experience.
Reduce manual errors
When did marketing suddenly become about data entry and spreadsheet management? While collecting and analyzing data is critical to success, relying on endless manual spreadsheets is tedious.
Not to mention, manual processes can be error-prone. And incorrect data and customer information can throw off any carefully planned campaign.
Automation helps not only speed up workflows and processes but reduces manual errors too. When data matters more than ever, that’s important.
Personalize at scale
It’s great to see your email list growing. But, at some point, a large list means it’s more difficult to personalize your emails. Of course, segmenting can make a difference. But if you’re still relying on blast emails, it’s hard to make your customers feel like you’re speaking to them.
A platform like Zembula helps change that. You can use it to personalize at scale automatically. That means every email you send is personalized at a 1:1 level to your readers.
When you have the ability to personalize every single email you send, it changes the dynamic between you and your customers.
Reach customers where they are
With an automated marketing system, you can reach customers across channels. Marketing automation can be built into your outreach, promotional, and re-engagement campaigns, allowing you to connect with the people on your list more often.
And it extends beyond email. Tie your email marketing campaigns into your SMS marketing.
As more people check their emails on their smartphones, you have another way to reach them through SMS, especially when you personalize those text messages. That helps you boost engagement and conversion rates.
Drive conversions and revenue
Every company wants to improve both conversions and revenue. But with increased competition and more emails in the inbox than ever, it’s more difficult to get readers to open emails, never mind click and convert.
Automation helps change that in a couple of major ways.
- First, you can use more personalization in your triggered email campaigns. There’s a ton of opportunity to add product reviews, recommendations, and other personalized messaging.
- Second, using tools like Smart Banners™ and Smart Blocks™ allow you to add a variety of revenue-generating (and personalized) calls to action in every email you send.
Both of these factors make it easier to engage with your readers and, in turn, increase your click-through and conversion rates.
Add relevance and variety to emails
One of the biggest complaints most readers have about their inboxes is they get a ton of emails that aren’t relevant to them. You probably experience this in your inbox too. It’s a turn-off.
Here’s where Smart Banners™ and Smart Blocks™ make things easy. Rather than relying on the same generic or blast email messages, now you have dozens of templates to choose from and design specifically for your customers. And you can set a pre-determined hierarchy of blocks and banners to ensure they’re always seeing something relevant to them (and maximize conversions).
Now, it’s easier to build a relationship with them without adding more hours and steps to your current workflows.
Start automating your email marketing
Interested in learning more about the power of automating email marketing? We thought you’d never ask.
With the Zembula platform, you have a system that allows you to personalize every email and SMS you send, reach more customers, improve engagement, and build long-term trust.
Get in touch if you want to learn more about how Zembula can help your business. We’d love to set you up with a demo and show you how automated personalization at scale can transform your email marketing.
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