The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
How Email Can Help You Deliver More Personalized Content
We talk a lot about why personalization is so important for successful email marketing. It helps connect with readers, gives them the information they want, and enables more engagement.
All of those are critical keys to success for every email marketer. But there’s another way email personalization can help your brand too, and that’s as a content delivery and distribution service.
According to the Content Marketing Institute, 9 out of 10 email marketers use email to organically distribute content to their readers. Now, let’s take it to the next level and look at how you can combine content distribution and personalization to make a bigger impact.
Deliver the content your customers want
Even if you have a fantastic blog with tons of amazing content, not all of it is going to matter to every single one of your customers. So, when you send out a blast email with a few content links, you’re not consistently delivering the personalized touch that you might otherwise have with some of your other email campaigns.
With tools like live polling, you can get up to the minute data on your customer and their interests. Now, add that to what you already have through their on-site behavior, completed purchases, loyalty points, and even what they’ve abandoned in their carts.
For example, in the above poll, if your reader picks hiking, an easy win is to send them primarily hiking-related content within their emails. You can do that just as easily as you would send them hiking-related product recommendations and reviews.
When you combine all of that, you’re able to get a really good picture of your customer’s interests, making it that much easier to send them the content they want to see.
Improve customer experience
Today, customer experience is the name of the game. And that’s something that goes beyond just your shopping and website experiences. You need to take a holistic view of every single way you engage with your customers, including your email and your content.
There are tons of ways you can inform and engage your customers with content.
During the holidays is a great time to do this. If you’ve created segmented gift or shopping guides for particular shoppers, i.e., best gifts for the dog lover in your life, best gifts under $100 with 5 stars, etc., these are perfect for sending to encourage engagement.
Also, think about ways you can use content to help educate your readers. If they’ve just bought a particular product or signed up for a service, create follow-up emails that link to how-to posts or frequently asked questions about those products or services. Add in video content, too, if you really want to stand out.
In this example, customers get emails with helpful blog content highlighting some of the best ways to use the product they just got. And, there’s a simple call to action at the bottom to refill and get more, making another purchase as easy as just a few clicks.
Providing helpful information from the start can make all the difference. It helps build trust with your readers and customers, and by helping them learn more about the best ways to use your products or services, through the other content you have, it’s even better.
Focus on always delivering for your customers
With targeted blog posts and other content going out to your readers through personalized emails, you’re giving them another positive customer experience. You’re encouraging them to get back into your sales funnel. And, good news for marketers, that re-engagement can help provide key data to give even more customized content down the road.
So, when you think about personalization, look at how you can include it in every single touchpoint you have with your customers. Of course, that includes your blog content.
Want to learn more about how Zembula can help you deliver more personalized content? We’d love to chat. Click here to get in touch, and we’ll walk you through some of the ways Zembula can make a difference in your email marketing.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
3 Creative Ways to Offer More Personalized Content to Your Customers
Email personalization is increasingly important. Your brand needs to find new and creative ways to offer more personalized content to your readers.
Why? Because consumers require it.
If you aren’t delivering on personalizing the emails you send them, they’ll move on and find another brand that does. It’s as simple as that.
Plus, today’s consumers want more than the basics when it comes to personalization. Personalized subject lines and ‘hello [name]’ can only get you so far.
If you want to stand out and dominate the inbox, you need to go even further.
Here’s how to do it.
Why personalization matters
Personalized emails can provide three big wins for your brand:
First, more people are likely to open your emails when they know you send out personalized content. When a customer knows you send out great ‘must open emails, your job gets a lot easier.
Second, personalized emails help drive engagement. Who doesn’t love getting something that’s made just for them? Those positive feelings help build something special between the customer and your brand.
Finally, more opens and engagement means more revenue. At the end of the day, when you improve your emails and offer better and more personalized content, customers will respond by taking action.
See why personalization is such a big deal?
Now, let’s look at how you can start adding more personalized content to your emails.
Personalized images and animations
When you move beyond the basics of personalization, you need to find something that’s going to catch the eye and move the needle. Well, what about image personalization?
Take a look at the email above. It’s hard not to pay attention to it, right? You’ve got a personalized animation content block that gives your customer super personalized information about their mortgage. Plus, the content of the email is entirely secure.
Adding more image personalization to your emails is always a good thing. Let’s face it, when an email looks cool, it catches the attention of the reader. Today, that’s half the battle.
Dynamic content
Another way to add more content personalization to your emails is by making them more dynamic. Pull in the data you have from your CRM, loyalty, email service provider, and eCommerce tools and use that to give your emails an entirely new level of personalization.
When you can dynamically switch around the products you want to offer and highlight based on your customer’s interests, it can make a massive difference. The emails are interactive. Your customers can click and learn about products just as if they were on your websites.
Instead of getting generic content, they are going to open an email that features only the products they’re most interested in or have previously engaged with. That makes it so much easier to encourage your readers to take action and convert.
Customized announcements
You can also offer more personalized content to your emails in the form of custom news, brand announcements, and customer updates. Zembula’s Smart Banner and Smart Blocks make it really easy to ensure you’re always sending out personalized content.
Use Smart Banners to attach a customized notification to the top of every email you send out. These can share news updates, but you can also personalize them with animations and a call to action button to drive even more engagement.
Smart Blocks do the same. Drag and drop a Smart Block into your email template, use a snippet of code to hook up the data you want to pull in, and you’ve got a dynamic, personalized email that will keep your customer updated with everything they need to know.
Ready to get personal?
Email personalization is more important than ever, and you don’t want to get left behind. So finding creative ways to stand out and offer more to your customers is critical.
We can help.
3 Creative Ways to Offer More Personalized Content to Your CustomersIf you want to learn more about how your brand can add image personalization to every email, get in touch. We’d love to learn more about your brand and how to improve your campaigns and reach more customers.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
