15 Email Personalization Stats for 2024: Here's What to Know
Are you ready to take a deep dive on email personalization stats for 2024? Here’s what you need to know to connect with customers and drive revenue.
Email personalization is no longer just nice to have. If you want to see real success in your email marketing and drive revenue, it’s a requirement.
Consumers increasingly expect custom content from brands, 1:1 messages tailored to their needs and interests. That’s the minimum to get them to pay attention to you, so if you aren’t doing it?
You’re facing an uphill battle to get attention, never mind clicks and conversions. Still not sold on how personalization in email can drive more revenue? Here are some convincing email personalization stats for 2024.
The data to know about personalization in email in 2024
Updated: We’ve published a newer, data-driven version of this post using inflation-adjusted benchmarks and the Customer Revenue Perspective framework. Read the 2026 email personalization stats.
If you want to run successful email marketing campaigns, personalization can impact your success. At Zembula, we focus on personalization for revenue optimization — ensuring your emails are personalized using data-driven insights based on customer interest, needs, and behavior.
We call it performative personalization. It’s the personalization that matters to your subscribers and moves the needle, helping drive conversions and revenue.
Let’s dive into the numbers.
1). Almost 75% of consumers say they get frustrated with an impersonal shopping experience.
2). Over 60% of consumers say they’ll stop buying from companies that don’t effectively use personalization strategies.
3). Personalized emails have been shown to deliver six times more transactions than generic, non-personalized ones.
4). Data shows that companies that invest in personalizing email outreach earn 40% more than their competitors.
5). Customized email copy and personalized offers are some of the most important predictors of marketing email success for B2B and B2C brands.
6). Over half of consumers say they’ll go somewhere else to find the product or service they want if emails from a brand aren’t personalized.
7). Personalized emails get a 14% higher click-through rate.
8). Personalized emails also help open rates, seeing a 29% higher rate of opens compared to non-personalized emails.
9). Personalized calls to action result in 42% higher conversion rates than regular CTAs.
10). Studies show that 63% of consumers will stop buying from brands that don’t use effective personalization strategies.
11). Personalization is critical, yet only about 20% of retailers currently personalize emails.
12). Another 60% of shoppers return to finish their purchase after getting a personalized abandoned cart reminder.
Now, how about some of our stats in action? That’s right; our fabulous clients have seen significant growth in conversions, clicks, ROAS, and revenue using our platform.
Smart Banners™ and Smart Blocks™ open up a world of possibilities, both improving your customer experience and boosting email marketing return on investment.