How Smart Banners™ Automatically Update Lottery Jackpots
Learn how lottery brands can use automatically updating Smart Banners™ to communicate real-time jackpot information to customers at scale.
That means email marketing. But, traditionally, that doesn’t mean it’s not without challenges. The lottery is fast-paced and frequently updating, especially for big jackpots like Mega Millions and Powerball.
If consumers don’t have an accurate read on the latest jackpot or key dates, it can deter participation and reduce trust in the brand. So, there needs to be a better solution.
The good news is there is one, Smart Banners™. Here’s how lottery brands can use Smart Banners™ to ensure jackpot information is correct — without spending hours manually updating emails or code.
Why timeliness is critical for lotteries
The lottery market is vast and growing. Estimates are it will rise by nearly $30 billion between 2021 and 2025, with year-over-year growth of 5%. Right now, almost every state is running at least one lottery. So reaching those customers with accurate and up-to-date information is incredibly important.
For many customers, the attraction to the lottery lies in the jackpot information. As it starts rising, a lottery will get more interest and engagement. That makes it a critical part of brand strategy. So how do you ensure that you provide customers with the most accurate information on jackpots?
And most importantly, how do you communicate that information without disrupting workflows? If the update process is manual, there’s a lot of room for human error, leading to incorrect jackpots displayed to customers.
Scaling may be an issue too. As more state lotteries add second chance lotteries or other programs into the mix, spending valuable hours tweaking code and updating data means a lack of flexibility. It’s difficult to make quick changes or send out last-minute updates, limiting message reach and effectiveness.
Smart Banners™ to the rescue
These were questions the Virginia Lottery faced. The marketing team wanted to find a way to automatically keep customers up-to-date on Mega Millions and Powerball jackpots without disrupting workflows and adding to their processes.
Smart Banners™ helped make the difference. The team used Smart Banners™ to automatically keep customers in the loop on important lottery dates and jackpot information. It helped reduce manual uploads and streamlined information sharing, which created a better customer experience.
Learn more about how the Virginia Lottery uses Smart Banners™ in its email marketing.
With Smart Banners™, it’s easier than ever to personalize emails at scale. Once inside the Zembula platform, it takes a few simple steps to get up and running.
- Pick out your preferred templates.
- Connect your data sources from your email service provider and CRM.
- Add a snippet of code to your emails.
- Set the parameters that determine which messages display to readers.
And then you’re ready to go.
Zembula’s AI-powered Campaign Decision Engine runs through your data and, based on your parameters, automatically picks and displays the best Smart Banner™ for your reader. The same process applies to Smart Blocks™, too, allowing for personalization in multiple parts of every email you send.
And every email updates at the moment-of-open, not send. When your readers open your emails, they’ll automatically see the most up-to-date information. No need to pause campaigns to make tweaks or manually add images.
So, you could have a Smart Banner™ displaying key dates for an upcoming Powerball jackpot at the top of your email for your primary call to action. And then, within the body of the email, a Smart Block™ that displays information on second chance jackpots or the local store a customer can buy tickets, helping drive secondary engagement.
Hit the jackpot with Zembula
If you’re a lottery brand that wants to replicate the success of the Virginia Lottery with Smart Banners™ and Smart Blocks™, we’d love to help you transform your emails.
Get in touch today for a demo, and we’ll walk you through how the Zembula platform can make a difference.
Click here to request a demo.
Grow your business and total sales
