Put your best content in every email with Smart Blocks™

In the Promotions tab era, visibility is everything. Enterprise retailers can’t afford to let their best content go unseen or buried in one-off campaigns. That’s why Smart Blocks™, part of Zembula’s Dimensions™, are built to help you personalize every email, every day — without slowing production or increasing manual work.

Smart Blocks are modular, dynamic content blocks that update in real-time using your customer data. They let you personalize the body of your emails at scale — just like Smart Banners™ and Smart Kickers™ do for the top and bottom.

When used together, these solutions help enterprise retailers increase visibility and relevance and drive more incremental revenue across your daily email sends.

What Smart Blocks do for your emails

Smart Blocks are designed to plug into your existing email templates, automatically pulling in real-time customer data at the moment of open and displaying relevant, personalized information to meet your reader’s needs and interests.

Enterprise retailers can use Smart Blocks to create:

• Smart Hero: Align hero images to the subject line.
• Smart Buttons: Dynamic CTAs tied to product categories or shopping behavior based on a customer’s recent behavior.
• Smart Recommendations: Personalized product recommendations that can combine product suggestions with star ratings, reviews, or back-in-stock data.
• Smart Category Banners: Promotes relevant product lines or brands based on customer’s past purchases.
• Smart Grids: Highlight dynamic merchandising with automated content placement.

Each of these is a Smart Block, and combined with Smart Banners and Smart Kickers, allows you to fully automate personalization in every email you send. These tools deliver 11x-41x return on spend and 17-30% more email revenue.

This helps ensure customers always receive relevant, revenue-driving content without needing to build segmented versions or pause production. In fact, integrating triggered content into daily batch sends can increase visibility and drive measurable revenue lift without increasing send volume.

Tailor every email without rebuilding everything

You don’t need to start from scratch or pause production to personalize at scale. Smart Blocks work with your existing ESP and creative process, helping you dynamically update content across key revenue-driving campaigns.

Now, you can add multiple layers of personalized content to every send. Whether you are driving flash sales, showcasing product recommendations, or highlighting geotargeted promotions tied to local stores or weather, you can do it automatically using the data you already have.

That makes Smart Blocks especially powerful in those critical first 30 days after a new subscriber joins your list. Instead of relying on a welcome journey that may or may not be opened, you can embed that messaging inside your daily sends, ensuring your highest-priority messages get seen early and often.

Plus, because these dynamic content blocks render at open, your team can test content performance over time, not just once. Zembula’s approach to longitudinal testing lets you see which combinations consistently drive incremental revenue — not just vanity metrics.

It’s the same approach J.Crew used to drive a 41x return on spend and scale daily personalization without rebuilding templates or needing additional production support.

Scale personalization without friction

Smart Blocks are built to eliminate the production bottlenecks that typically slow personalization down. Instead of starting from scratch or pausing campaigns to make manual updates, you can add dynamic content to your existing templates and workflows without any extra design lifts.

Each Smart Block is designed to plug into your creative system and update at the moment of open, using the customer data you already have. That means your team can scale personalization without touching code or rebuilding re

It’s been hard to do this at scale without a lot of manual time and effort until now. With the Zembula platform, it’s all done for you. Using the solutions within the Dimensions platform means you don’t have to spend time tweaking code, starting and stopping campaigns, and manually individualizing messages. 

That’s where our system stands out. Every email you send is explicitly tailored to the recipient using the zero-party data they’ve already shared. Whether you’re promoting a new collection, driving urgency with a countdown timer, or nudging a product refill, Smart Blocks help enterprise retail marketers increase visibility and revenue without disrupting production.

More possibilities for better email personalization

When your best-performing content only lives in triggered emails, you’re missing revenue opportunities. Smart Blocks make it easy to surface these high-impact messages across every campaign, both batch and triggered, so more of your content actually gets seen and drives results.

Now, every email is an opportunity to drive revenue without increasing manual work.

Click here to request a demo.