How a Single Pixel Can Transform Your Emails
With Zembula, all you need to deeply personalize your emails is a single pixel. Learn how it works to create personalized messages for every customer.
We know personalization is the standard today. If you don’t have the bare minimum, you’re losing out.
So, brands have begun to look at other ways to mine valuable data to create more complex personalized content for consumers. We know that’s not always easy; marketers want to spend time marketing and learning about customers, not playing around with HTML and tweaking templates.
Instead, why not make it simple? What if you could have a system that streamlines your email marketing workflows but still allows for advanced email personalization?
The answer is out there and can be done with a single pixel.
The possibilities of 1:1 personalization
The data is there and has been for a while. Consumers prefer personalization. That’s fine when you have a small list. But, historically, personalization at scale is challenging.
Segmenting is a good start, but it may not be enough for what customers really want — emails that give them individualized 1:1 content from brands.
Now, imagine trying to do that when you have to spend hours messing around with code and A/B testing. And what happens if something goes wrong? You have to stop the entire campaign, fix it, and start it again.
That’s not exactly the most effective and efficient way to run an email marketing strategy.
How about trying this instead: adding personalization to every email sent? Right now, you may only focus on personalization in a small number of emails, typically triggered or customer journey messages for most brands, that make up a small percentage of total emails sent.
What Zembula helps you do through Smart Banners™ and Smart Blocks™ is dramatically expand your personalization capabilities. For example, instead of only being part of 5% of emails, now you can transfer it to virtually every email. Our customers who are doing that, like Thrive Causemetics, are seeing a 10-17% lift in revenue.
One pixel to rule them all
So how does it work without dramatically increasing marketing workflows? The key lies with the Zembula platform.
Through the platform, marketers have a variety of Smart Banners™ and Smart Blocks™ to choose from and insert into email templates. That’s the first part. Then, it’s about personalization. Add a snippet of code to the template, hook up your data sources, and then lay out the parameters you want for each banner or block to display.
Then, when your customer opens their email, the pixel calls out our AI-powered Campaign Decision Engine and, within milliseconds, selects the best block or banner (or combination) based on your preferred criteria for display. So your customer sees the Smart Banners™ and Smart Blocks™ that meet your data, allowing for a personalized experience.
That means one customer could see a package tracking Smart Banner™, another has an abandoned cart notification, and another has loyalty points updates. The displayed blocks and banners trigger automatically and at the moment of open.
And you can set the order of importance for your message stack. So if the customer doesn’t meet cart or browse abandonment criteria, they’ll see the following banner they qualify for in the hierarchy.
The benefits to marketers
We know this personalized approach benefits customers, but it also helps make marketers’ jobs a lot easier. With unlimited impressions, it enables the delivery of dozens of different calls to action within each email.
And it allows for multiple clear calls to action in one email. Use a Smart Banner™ to drive your primary revenue-generating CTAs at the top of each email. Then rely on Smart Blocks™ for secondary CTAs such as product recommendations, status updates, and more.
This makes it easy to test and optimize different marketing campaigns. And because it works across different messaging channels, such as SMS, email, and websites, you can feel more confident you’re creating a consistent experience across customer touchpoints.
Now you have a way to send deeply personalized messages, across channels, without disrupting your current processes and extending workflows.
Give Zembula a try today
In the race to grab customer attention, personalization matters more than ever. But finding a way to give customers the personalized content they crave without impacting marketers’ already limited time and energy has been challenging — until now.
Learn how to transform your email marketing with Zembula. Get in touch today, and our experts will set you up with a demo.
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