Make Sure Your Messages Stay Relevant With Smart Banners™
Message relevancy and personalization matters more than ever today. You need to deliver that to your customers. Learn how Smart Banners™ can help you do it.
Timing, as they say, is everything. And that’s especially true when it comes to connecting with your customers in today’s fast-paced environment.
If you miss the mark in your campaigns or send them yesterday’s news, forget it, you’re too late. Instead, your customer may move on to a brand that sends them messages and content that’s personal and relevant to their needs and interests.
But, with so many people on your list, it’s hard to ensure everyone is getting a relevant message at scale, right? That’s the struggle of many email marketers. Sound familiar? That’s where Smart Banners™ can make all the difference.
Here’s how.
Go beyond segmentation
Segmenting an email list has been a tried and true tactic for marketers for a while now. And, it works, but only to a certain extent. If you want to get your list as personalized as possible, there’s only so much segmenting you can do.
Sure, it helps break groups down, but you need to go even further if you want customers to feel like they are getting individualized 1:1 attention from your brand. If you want your customers to feel like communication is a two-way street, Smart Banners™ can help you shine.
Don’t worry; you can still keep the segments you have. But by connecting your data sources to Zembula’s platform and selecting your parameters, our Campaign Decision Engine will choose the Smart Banners™ that match each customer. So when they open their email, a personalized message is waiting for them.
For example, one customer will get a shipping update, one will get an abandoned cart notification, and one will get a happy birthday message. Sending that sort of relevant personalization at scale is very difficult otherwise.
Get really personal
Personalization in email is the name of the game today. Customers not only want it, they demand it. If they don’t get the messaging and content that appeals directly to their wants, needs, and interests, you will end up in the archive folder.
Smart Banners™ let you personalize every email you send with timely and relevant messaging. Banners can help you with promotions, updates, notifications, and more. When you use your browsing, eCommerce, and other CRM data, you’re sending send emails that tie into products they’ve already bought, browsed, or added to a wishlist. That gets attention.
Examples of some of the messages Smart Banners™ allow you to send customers include:
- Birthdays and anniversaries
- Welcome campaigns
- Loyalty updates
- Abandoned cart notifications
- Abandoned browse notifications
- Package tracking
- Pricing updates
- Inventory updates
Having an arsenal of personalized messaging ready to go makes connecting with your customers that much easier. And can go a long way toward building trust.
Send timely messages
No one wants to get a Black Friday or Cyber Monday email in December or a happy birthday email two months late. Getting those will raise customers’ eyebrows. That’s why keeping email messages timely matters. It also helps if the messages are personalized.
When every second you can get eyeballs on your stuff matters, you want to make sure customers know the emails you send speak directly to them. So by adding Smart Banners™ to your emails, you can rest easy knowing your customers will get timely and relevant emails all the time.
Plus, it’s easy to expand that timeless to other campaigns, such as triggered emails. These campaigns often have a lot of opportunities for more personalization, so adding a bit of personalization can help you win-back customers and convert more sales.
Make it easy; use Smart Banners™
When you use Smart Banners™, the messages are tailored to your customer based on the data you select. So there’s no messing around with different codes or needing to pause a campaign because something isn’t quite right. Instead, everything can be updated, adjusted, and fixed — while your campaigns are still running.
So, are you interested in learning more about Smart Banners™? Then, you’ll want to grab a copy of the Email Marketer’s Guide to Smart Banners™. In it, you’ll learn how these banners can improve your email personalization and boost your revenue. Click here to get the guide.
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