How Smart Banners™ turn email personalization into revenue

The Promotions tab era is here, and enterprise retailers can’t afford to miss a single opportunity to show up at the top of the inbox. Smart Banners™ help ensure your brand’s message is personalized, timely, and built to drive revenue.

Personalization isn’t a trend — it’s a revenue strategy. If your brand struggles to deliver relevant messaging at scale, you risk losing revenue at a time when inbox visibility matters more than ever.

Smart Banners change that. Through Zembula Dimensions™, Smart Banners apply real-time personalization to every email. Now, it’s easy to embed real-time personalized messages into every send without adding more time-consuming manual tasks to your workflow.

Go beyond triggered sends

Triggered emails drive revenue, but these emails represent only a small percentage of total email volume. What if you could take your highest-performing triggered messages and scale them across your entire program?

Smart Banners help solve that problem. You can personalize every email — across newsletters, batch, and promotional campaigns —with content tailored to each customer’s data and behavior.

This increases the visibility of your most effective content and helps you capture revenue without sending more emails. Instead of choosing between batch and triggered emails, Smart Banners let you combine the best of both worlds.

Get more revenue from every email

Smart Banners are dynamic content blocks that sit at the top of your emails and update in real-time based on customer behavior, inventory, and other data points. They’re simple to set up and use, just a single pixel in your email template, and easy to manage at scale.

Use Smart Banners to include revenue-driving messages like:

• Abandoned cart
• Abandoned browse
• Shipping tracking
• Birthday and anniversary
• Loyalty points
• Inventory reminders
• Order updates and reminders
• Welcome series

Embedding these messages into daily sends helps enterprise retailers increase visibility in the Promotions tab and improve the odds of conversion, especially on mobile where only the first 6-7 emails are above the scroll.

Personalization at scale, without the bottlenecks

Smart Banners are powered by Zembula’s Composition Engine, which uses real-time data and behavior signals to determine the right message for every customer at the moment they open their email.

This means:

• No more manual segmentation or versioning
• No creative delays or resends due to last-minute merchandising changes
• Just one send, personalized for every shopper

J.Crew used Zembula Dimensions to create nearly two dozen personalization use cases, driving a 41x return on spend through their automated email program.

This approach to personalization in email works. The enterprise retail brands we’ve partnered with to implement this personalization strategy have seen 11x to 41x in ROAS.

Smart Banners help shift your email program away from vanity metrics like opens and clicks, instead driving real, proven results. Brands use four week longitudinal testing instead of A/B tests and see measurable gains in revenue thanks to basing content strategy around what testing proves works versus guessing from limited data. That allows for more consistent visibility of your most personalized messages.

Plus, these banners help eliminate production delays, scale personalization, and reduce manual processes.

Built for the Promotions tab era

In a Promotion tab inbox, not many emails show above the scroll. That makes visibility your most efficient marketing dollar. Since consumers review their Promotions tab more like a curated feed, it means adjusting your send strategy to make sure the most important messages are always visible to your readers.

Smart Banners help ensure your highest-performing messages show up in that prime real estate, no matter when your customers open their emails. Smart Banners also render at the moment of open. That means you can make last-minute changes, update pricing, or swap in new content without pausing, updating, and restarting a campaign.

Ready to drive more revenue from every email?

If you’re tired of seeing your click and conversion rates slowly decrease, it’s time for change. Smart Banners make it easy to scale personalized messaging, increase visibility in the Promotions tab, and drive measurable ROI, all without increasing your team’s workload.

We’d love to help you start a new personalization strategy — an innovative approach built for the future. Sound interesting?

See how we’ve helped enterprise retail brands like J.Crew generate 41x return on spend by working with Zembula here.