Email Marketing Best Practices for Improving ROAS
Do you want to get a better return on your email campaigns while boosting revenue? Learn some email marketing best practices for improving ROAS.
One of your main goals as a marketer is to increase your Return on Ad Spend (ROAS). This metric measures how effectively your email marketing campaigns bring in revenue.
By focusing on strategies that can enhance your ROAS, you can ensure that every dollar you spend on your campaigns yields maximum returns, boosting your revenue and keeping your customers happy.
Ready to improve your ROAS? We’ve got some best practices to follow. Here’s where to get started.
Understand Your Audience
Feels obvious. But the reality is if you don’t know who you’re targeting and what your audience wants in your campaigns, it’s hard to get the most out of them. Here’s where data can make a difference.
By tailoring your messaging, you’re more likely to hit the mark with your campaigns. A well-targeted email increases the likelihood of engagement and conversions, directly enhancing your ROAS. It’s not just about reaching people; it’s about getting the right people the right message.
Embrace Email Personalization
Personalization is no longer just an option; it’s a necessity. With consumers inundated with emails, making your message stand out is crucial. Use your data on your customers to personalize emails beyond just covering the basics. Instead, hyper-personalize.
Instead, tailor messaging based on past purchases, browsing history, or engagement patterns. Personalized emails can drive action, increasing open and click-through rates, which leads to higher engagement and more revenue.
A personalized approach helps ensure your marketing spend is more likely to result in sales, improving your ROAS.
Leverage Automation and AI
Personalizing emails is great, but personalizing at scale hasn’t always been easy — until now. Embrace automation and AI to help you send timely and relevant personalized emails to your list.
Rather than worrying about time-consuming tweaks or manual errors, automated triggered email sequences such as welcome, abandoned cart, and re-engagement campaigns can drive engagement and conversion rates.
Our AI-powered Campaign Decision Engine reads and analyzes your customer data, looking at shopping history and behavior, then predicts the messages most likely to get engagement. It all happens with a single snippet of code, leaving you more time to develop winning campaigns and less time worrying about manual processes and workflows.
Optimize For Mobile
In a mobile-first world, emails must be readable and engaging on smaller screens. Mobile optimization ensures your emails are accessible to a larger audience, increasing the likelihood of engagement. Better engagement means more clicks, more conversions, and a higher ROAS.
Here’s another area where Smart Banners™ help you stand out. Because they sit at the top of every email, your most important, revenue-driving messages take up the most valuable real estate on a mobile device. That ensures your calls to action are seen and easy to engage with, especially since consumers are less likely to click the more they have to scroll.
Utilize User-Generated Content
User-generated content, such as customer reviews, testimonials, photos, and videos, is crucial in building trust and authenticity in your brand. Plus, research shows that consumers respond to the ratings and reviews of other customers more than anything else. So, it’s important to find a way to highlight them.
Beyond building trust and credibility, UGC is an effective way to drive engagement and add more personalization to your emails. Smart Banners™ are the perfect tool to add personalized UGC to your emails. These dynamic content blocks allow you to feature product images and animated ratings and reviews, helping to encourage clicks and conversions.
Let Zembula Help Boost Your ROAS
If you’re ready to maximize your ad spend to get more out of your email campaigns, we’d love to help. We’ve worked with brands like Forever 21 to help boost their ROAS 11x.
With the Zembula platform, creating personalized email campaigns that automate at scale is easy. We do the heavy lifting for you, ensuring every email you send is tailored to your reader based on the display parameters you set.
Interested in learning more? We’d love to chat. Click here to request a demo.
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