Our Favorite Email Personalization Stats
Email personalization works. But if you want to see more proof, check out some of our favorite email personalization stats — including from our own clients.
If you know anything about Zembula, it’s we love email personalization. And it goes beyond driving conversions and revenue.
Adding more personalized emails into your marketing strategy helps benefit your readers too. They get a better customer experience, build more trust in your brand, and, yes, buy more.
If you’re still not sold on the benefits of email personalization, that’s ok. We’ve compiled some of our favorite email personalization stats to help you see just how important it is to your brand. And how you may miss out if you’re not all on it.
Let’s take a look.
Personalization matters to marketers
First, take a look at what other email marketers have to say. About 90% think that personalizing marketing efforts significantly contributes to profitability.
And companies that invest in personalizing email marketing earn 40% more than their competitors. Additionally, research has found that incorporating more personalization can lower acquisition costs by 50%, improve spending efficiency by 10-30%, and boost revenue by 5-15%.
All of this data means you’re leaving money on the table if you aren’t investing in email personalization as a critical part of your overall marketing strategy and budget.
Email personalization gets results
The brands that are all in on personalization are seeing real results.
Our clients have. Thrive Causemetics has seen a 10-17% boost in revenue using personalized Smart Banners™. And after implementing more email personalization, Bully Bunches saw an 8% lift in revenue and over 17% increase in conversions.
But you don’t have to take our word for it. Check out some of these stats.
- Personalized emails improve click-through rates by 14% and conversion rates by another 10%.
- Compared to campaigns that aren’t personalized, email campaigns that are produce 20% more sales opportunities.
- Personalized calls to action result in 42% higher conversion rates than regular CTAs.
When every click matters, personalization helps you stand out from the crowd and build a better relationship with customers. In turn, that results in more opens, conversions, and revenue from your emails.
Consumers want more personalized content
You’ve heard the old phrase, ‘Give the people what they want.’ Consumers have strong feelings about personalization and how they want it from brands.
Nearly three-quarters of consumers are frustrated when their shopping experience is impersonal. And that lack of personalization impacts younger generations even more. Around 70% of millennials feel frustrated by brands sending them irrelevant emails. But, those who prefer personalized emails are 28% more loyal.
But generic personalization doesn’t cut it. Consumers know the difference between personalization for the sake of it and what drives the needle. While 80% of consumers are more likely to buy from brands that tailor personalized experiences, another 63% will stop buying from brands that use poor personalization tactics.
With Zembula, it’s easy to personalize your emails, SMS, and landing pages with a unified look, feel, and individualized touch. That helps you meet your customers where they are and deliver an outstanding experience.
Do you need help with email personalization?
We’re here to solve your problems and make personalization at scale easy and automated. And here’s one last stat to show why automation matters; automated emails generate 320% more revenue than non-automated ones.
With the Zembula platform, the heavy lifting is done for you, leaving time to do what you do best — connect with your customers and add more people to your list.
So if you’ve been struggling with finding ways to add more personalization to your messaging, we’d love to help you do it.
Click here to get in touch and request a demo. One of our email marketing experts will help you get started.
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