Blog

Zembula Dimensions™ drives an average $16 revenue for every $1 spent YTD 2024, with consistent revenue lift and click-based attribution offering creative-level insights.

Scratch-it evolved into Zembula Dimensions™, learning key lessons on automation, revenue tracking, and recurring value for enhanced email marketing performance.

Ditch static emails. Personalize every Inbox with Zembula. Our composition engine automates killer personalized images, cuts costs, and explodes engagement. Get started with Zembula today.

Email personalization is no longer a luxury. It’s a must-have tool for marketers looking to enhance engagement, build trust, and drive revenue. Personalization is a core component of customer experience, which is increasingly at the heart of brand strategy.  If you want to overcome the hurdles facing your brand — more content shock, lower attention […]

One of your main goals as a marketer is to increase your Return on Ad Spend (ROAS). This metric measures how effectively your email marketing campaigns bring in revenue.  By focusing on strategies that can enhance your ROAS, you can ensure that every dollar you spend on your campaigns yields maximum returns, boosting your revenue […]

In an ideal world, every business decision drives a return on investment; the same is true for email marketing. Return on investment (ROI) is a profitability ratio used to measure the profitability of marketing efforts.  In email marketing, ROI helps determine the effectiveness and profitability of email campaigns. Understanding metrics like ROI, along with return […]

Personalization, in and of itself, is one thing. And make no mistake, not only is it important, it’s absolutely essential for your success now that today’s consumers have come to expect it. But let’s cut through the hype and get to the heart of the matter: Does personalization truly translate into tangible, revenue-boosting outcomes? That’s […]

Email personalization is no longer just nice to have. If you want to see real success in your email marketing and drive revenue, it’s a requirement.  Consumers increasingly expect custom content from brands, 1:1 messages tailored to their needs and interests. That’s the minimum to get them to pay attention to you, so if you […]

Are you ready to make 2024 the year of email personalization? It sounds good to us. After all, personalization is a driving factor for consumers today — if your brand struggles to deliver personalized messaging, you’re in trouble.  The data shows personalization drives audience engagement and revenue. But if you do fully embrace a hyper-personalization […]