Bring your best-performing content to every email with Smart Banners™ and Smart Kickers™

Some of your highest-performing emails are probably triggered ones — shipping updates, loyalty alerts, abandoned carts, and account messages. They get opened and seen. But they’re often locked inside triggered flows that only reach a narrow segment of your audience.

With Smart Banners™ and Smart Kickers™, that changes. Enterprise retailers can now take the personalized, revenue-driving content that performs best in triggered emails and bring it into your daily batch sends. That helps increase visibility, drive more action, and make every email work harder.

Your best content is trapped

Shipping notifications, order updates, loyalty messages, these are the emails your customers actually open. But, because they’re tied to individual actions, they’re often siloed in transactional flows that only reach a small percentage of your audience.

Meanwhile, your batch emails go out every day. But they’re often missing the content that performs best. That disconnect matters more than ever. If you’re not reinforcing your highest-converting messages in the emails most customers see, you’re leaving revenue on the table.

In the Promotions tab era, visibility is limited. If your most effective messages only appear in triggered flows, they’re not being seen at scale.

With Smart Banners and Smart Kickers, you can bring your highest-performing personalized triggered content into batch sends. That helps enterprise retailers expand reach, reinforce key messaging, and turn everyday emails into revenue-driving opportunities.

The bookend strategy that scales

Smart Banners and Smart Kickers work together to bring personalized, high-performing content into every email, all while streamlining production and reducing manual bottlenecks.

Smart Banners appear at the top of the message, where visibility is highest. They’re ideal for relevant conversion-focused content like abandoned cart updates or local sale promotions. Smart Kickers anchor the bottom of the email and give you a second opportunity to reinforce that message or introduce the next best action.

Both are built using Zembula’s Dimensions™ platform, update at the moment of open, and slot into your existing templates with just a single snippet of code. That means you can add real-time, personalized content to batch and triggered sends, no custom templates, manual updates, or added creative work required.

Get the best insights

Embedding Smart Banners and Smart Kickers into daily sends increases visibility immediately. And it also gives you a better way to measure what’s actually working.

Because these modules appear in every email and update in real time, they generate consistent, repeatable data across your audience. That creates the ideal conditions for longitudinal audience testing. So you’re not just tracking opens and clicks from a single send, but understanding which messages and placements consistently drive incremental revenue over time.

It’s a smarter way to optimize personalization strategy, and it’s how leading enterprise retailers are moving beyond traditional A/B tests. See how brands like J.Crew use this approach to generate 41x return on spend.

Real use cases that can drive results

The power of Smart Banners and Smart Kickers is in their flexibility. You can take your best-performing triggered content and reuse it across batch sends without changing your templates or slowing production, automating brand consistency.

• Feature an abandoned cart banner in your next campaign to bring shoppers back into the funnel.
• Reinforce loyalty status or show reward progress, nudging customers toward their next milestone.
• Drop in a subscription reminder in a batch email and follow it with a birthday offer.
• Add a welcome message to new subscriber campaigns to increase early engagement.

These messages already work. But with Smart Banners and Smart Kickers, enterprise retailers can add them to every email, expanding reach and increasing visibility where it counts.

Make your best content work harder

If the content driving the most revenue is only seen in a handful of triggered flows, you’re not getting the full return on what you’ve already built.

Smart Banners and Smart Kickers let enterprise teams reuse their best-performing messages across batch sends, increasing visibility, scaling personalization, and driving incremental revenue without slowing down production.

Request a demo to see how easy it is to bring real-time personalization into every email you send.